VISIBILITY DRIP

Challenge

A Calgary stucco & parging company with 15+ employees had lost ~70% of organic traffic due to an algorithmic penalty. A previous offshore SEO agency had built hundreds of spammy backlinks from irrelevant link farms (e.g., domains like "futbolllinker.com" and sites with "SEO" in the name selling links). Their legitimate on-site SEO and content efforts were being suppressed by this toxic link profile, costing the business leads and revenue despite running a reputable operation.

Solution

Audited backlink profile and identified black hat footprint from prior agency. Created and submitted a detailed disavow file to Google Search Console in Q1 2020. Redesigned the website from Joomla to WordPress. Rewrote homepage and service page copy with input from their tradesmen. Performed systematic meta data, image, and technical SEO optimization. Published first-hand educational content including original research on stucco trends, pricing, and brand popularity in Calgary.

Result

Rankings began recovering within 1-2 months of disavow submission. Today the site ranks #1 in Canada for "calgary parging," "parging calgary," "parging repair calgary," and "stucco repair calgary cost." 14 of 44 tracked keywords sit in top 3 positions. Organic traffic value estimated at $473/mo. Google Business Profile grew to nearly 300 reviews at 4.9 stars — the highest in their market. The business has been flourishing since the recovery.

Challenge

Flash Express Courier a Calgary courier business entering a competitive local market dominated by delivery companies like Uber. Starting from scratch with no online presence, no domain authority, and no organic rankings, the business needed a website that could compete for high-value courier keywords against well-known brands. Owner Drilon Beqa had 15+ years of courier industry experience but needed a digital foundation that matched his commitment to quality service and brand building.

Solution

Designed and built a custom website focused on user satisfaction and SEO fundamentals. Created service pages targeting key verticals including same-day delivery, pharmacy delivery, and document courier services across Calgary and surrounding areas. Optimized on-page elements, structured content around user intent, and built out service-specific landing pages. Focused on brand-building through professional web design that reflects the quality and reliability of the business.

Result

The site now ranks for 43 organic keywords in Canada with 14 in the top 3. Ranks #2-4 for high-volume terms like "courier service calgary" (600 monthly searches), "same day delivery calgary," "calgary courier," and "courier companies calgary." Generates an estimated 479 monthly organic visits worth $333 in traffic value — all with a domain rating of just 0.4, proving that strong on-site SEO and user-focused design can outperform higher-authority competitors.

Challenge

A B2B fintech company offering online bookkeeping needed to rank for the most competitive bottom-of-funnel keywords in North America — "bookkeeping services" (16K monthly searches) and "accounting services" — against household names like QuickBooks (DR 92), Pilot, Block Advisors, and ADP. The brand also needed to capture local commercial-intent searches across hundreds of US and Canadian cities to drive targeted sign-ups from small business owners actively seeking bookkeeping solutions.

Solution

Engineered a scalable URL architecture to support programmatic SEO across city + bookkeeping service pages. Built and executed a content map using topic clustering and semantic SEO — writing for topics, not keywords. In-house expert writers produced content aligned with the cluster strategy. Technical SEO ensured crawlability and indexation at scale. Conversion A/B testing optimized landing pages for sign-ups. The result was a content engine covering 26,000+ indexed keyword opportunities.

Result

The website ranks #3 for "bookkeeping services" (16K/mo searches), outranking QuickBooks (#6), Pilot (#4), and other major brands. 4,176 keywords in top 3 positions out of 26,784 total organic keywords. Generates 111K+ monthly organic visits worth an estimated $228K/mo in traffic value — all organically. Domain rating reached 77. Programmatic city pages captured local buyer-intent keywords at scale, turning SEO into a compounding acquisition channel.