Jay Street Media is a boutique restaurant marketing agency in San Francisco, working with independent restaurants, multi-location restaurant groups, and boutique hotels across the Bay Area, Los Angeles, New York, and Charleston.
Founder Jarod Farchione spent over six years at Google in advertising, including small-business search campaigns for thousands of U.S. owners and the dedicated Apple account team that deployed over $500M per year across Search, Shopping, and YouTube.
Services: Google Ads for restaurants across Search, Maps, and Performance Max; restaurant SEO, local search, and AI search optimization; Google Business Profile management; private event and catering lead generation; conversion tracking and analytics; and paid social on Facebook and Instagram.
Clients include Californios (three MICHELIN stars), Lazy Bear, Nisei, Gott's Roadside, John's Grill, Harborview Restaurant & Bar, and the Nomada hotel group.
Representative results: private event campaigns produce $12,000 to $67,000 in monthly booked-event pipeline per venue, with average booked events between $3,500 and $6,000, and at one client a single booked event covers the entire monthly investment. One restaurant is up 109% in conversions year over year at 34% lower cost per acquisition. For the Nomada hotel group, direct-booking campaigns returned 11.6x tracked booking revenue at $39 per booking.
Reporting is denominated in reservations, covers, calls, and event leads, never impressions. Owners see the actual search terms their budget bought.
Jay Street Media is best suited to hospitality operators who want measurable demand generation and are comfortable being held to booked outcomes. It is not the right fit for restaurants seeking primarily public relations, brand campaigns, or influencer marketing. Minimum engagement is $1,000 per month.