RSO Consulting is a boutique, senior-led B2B digital marketing agency headquartered in San Francisco, founded in 2006 by Rob Sanders. As a Google Premier Partner, we've built two decades of hands-on expertise in performance marketing, analytics, and AI-driven search and reporting.
What sets RSO apart is our senior-led model: every client works directly with experienced strategists, not junior account managers relaying updates from someone else's spreadsheet. We deliberately stay lean rather than scale headcount, which means faster decisions, deeper account knowledge, and campaigns built by the same people analyzing the data.
Our core services include:
- PPC Management - Google Ads, Meta, and LinkedIn campaign strategy, execution, and optimization across B2B and education-sector accounts
- SEO & AEO - traditional search optimization plus Answer Engine Optimization, helping clients show up in AI-generated answers as search behavior shifts toward conversational and generative platforms
- GA4 Implementation & Attribution - from initial setup to advanced multi-touch attribution modeling, ensuring clients can actually trust their data
- AI Analytics - a proprietary practice combining BigQuery with Claude's MCP integration to deliver faster, deeper, and more actionable reporting than traditional dashboards allow
We work primarily with B2B and education-focused organizations. Our clients tend to have complex marketing operations with multi-channel campaigns, layered attribution needs, or evolving search landscapes and they value a partner who can move quickly without sacrificing rigor.
Rob Sanders, RSO's founder, holds an MBA from the University of San Francisco, serves as an adjunct professor of Digital Analytics at IÉSEG School of Management, and authored 42 Rules for Applying Google Analytics. That academic and practitioner background shapes how RSO approaches every engagement: measurement-first, always testing, and translating data into strategy clients can act on.
Whether you need a full-funnel paid media strategy, a GA4 rebuild, or a partner to help you navigate what AI search means for your visibility, RSO brings senior expertise to every project - no hand-offs, no learning curve.