Kiwop

Challenge

Living Silica, a direct-to-consumer supplement brand on Shopify, launched its international site with almost no organic presence. It needed to build search visibility and authority from scratch across the US, UK and other English-speaking markets in a competitive health and wellness niche.

Solution

We set up the store's technical SEO, built a scalable content structure around its products and the science behind them, and ran a digital PR and link-building program to earn authority. We optimised for classic search and for AI answer engines as those began to drive product discovery.

Result

In its first year the brand went from almost zero to more than 1,100 ranking keywords and peaks of 1,400 organic visits a month, an authority score of 24 and over 950 backlinks from 370 referring domains. Figures from Semrush.

Challenge

Mundo Parquet, a Spanish e-commerce for wood flooring and parquet, competed against large marketplaces and manufacturer sites. Its category and product pages had thin content and weak technical foundations, which capped how much qualified organic traffic the store could win in a price-sensitive niche.

Solution

We rebuilt the store's SEO from the ground up: technical fixes, faster pages, a cleaner category structure, and product and buying-guide content built around high-intent flooring searches. We added structured data and a steady content plan to grow topical authority in the niche.

Result

The store now attracts around 12,500 organic visits a month and ranks for more than 4,600 keywords, with organic search becoming a core, low-cost sales channel for the business. Figures from Semrush.

Challenge

ToolsGroup, a global supply chain planning software vendor, ranked well for its brand but struggled on the non-branded terms its buyers actually search. Most solution and resource pages sat on page three or lower, so the site captured existing demand but missed the prospects who were just discovering the category.

Solution

We ran a full technical and content SEO program. We fixed crawl and indexation issues, reworked the site architecture and internal linking, optimised titles, metadata and headings at scale, and rebuilt the main solution pages around real search intent. Everything was tracked in Search Console from day one.

Result

Average position improved from 30.6 to 13.5 across the whole domain. Keywords ranking in the top 10 grew from 6,855 to 12,383 and top-3 positions from 3,419 to 4,467, with organic impressions reaching 2.8M per quarter. Figures from Google Search Console, start of the program versus the latest quarter.