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Naples, Florida, United States
10-49
1999
Lasso Up is a growth marketing agency that helps businesses stop chasing random marketing tactics and start generating consistent leads through a proven Growth Marketing Program built for predictable growth.
Most businesses are stuck in marketing chaos -- trying new tactics, juggling vendors, and wondering what's actually working. We replace that chaos with a clear, focused Growth System designed to drive real momentum, fill your pipeline with qualified leads, and turn your marketing into something you can actually trust.
Our Growth Marketing Program is built for homebuilders, med spas, and B2B businesses ready to scale. Whether you need clear brand messaging, a high-converting website, SEO that drives traffic, or paid campaigns that produce consistent leads -- we build the system, own the process, and stay accountable for results. And if we don't generate the leads we promised, we work for free until we do.
We work with growth-minded business owners, founders, and marketing leaders across the country. Our clients include homebuilders, contractors, med spa owners, and B2B companies in Florida, Colorado, Missouri, and beyond -- including Naples, Fort Myers, Cape Coral, Bonita Springs, Marco Island, Estero, Sarasota, Tampa, and Orlando in Florida, as well as Denver, Colorado, and St. Louis, Missouri.
This isn't our first rodeo. We've helped 200+ brands build growth systems that generate consistent leads, strengthen their market position, and scale with confidence. If your marketing feels scattered and your leads feel unpredictable, we can fix that.
Book a strategy call at lasso-up.com or call (888) 700-9412.
$20,000
2024
3 months
Challenge
Carlson Harris's outdated website struggled to showcase their luxury projects and attract upscale clients effectively. The site's old design didn't match the modern market, navigation was complex, and content was outdated, hindering user engagement. Poor SEO practices resulted in low visibility, and the limited display of recent projects failed to demonstrate the company's capabilities fully.
Solution
Lasso Up redesigned Carlson Harris's website to enhance its appeal and functionality. The update introduced a modern design, improved navigation, strategic SEO enhancements for better visibility, and upgraded project showcases with high-quality visuals and detailed descriptions.
Result
Following the redesign, Carlson Harris's website saw a 69% increase in active users and a 76% rise in new users. Organic traffic improved by 18%, and the site now appeals more effectively to high-end clients. Enhanced navigation and strategic calls to action have led to higher conversion rates, boosting lead generation and customer inquiries, demonstrating the website's improved effectiveness in attracting and converting leads.










I work in a field where trust, clarity, and compassion are paramount—not just in legal services, but also in how we present ourselves to the world. Partnering with Lasso Up—and specifically working with Shannon Farias—has been one of the most rewarding decisions we have made for our practice. Shannon has continuously brought a level of attentiveness, creativity, and professionalism that has left us feeling safe and secure in our marketing campaigns. She took the time to truly understand the nuances of elder law and the sensitivities involved in our client communications. Her ability to distill complex legal concepts into accessible, beautifully designed messaging has elevated our entire marketing presence. Whether it’s website updates, SEO strategies, content development, or overall branding, Shannon approaches every task with excellence and enthusiasm. Shannon is an absolute pleasure to work with and a true asset to any business seeking to grow with integrity and intention. I cannot recommend the Lasso Up team enough.
Lasso-up has assisted my office (law firm) with a website redesign, advertising and marketing emails. They provide great customer service and their knowledge and skills are top notch.
Lasso Up has helped to lead our marketing strategy for the last decade. Their team has consistently provided a significant return on our investment over the years. Last year we achieved huge ROI! They really know how to market a custom home builder business and they speak our language so we can be hands off and focus on selling and operations. Their team has created a professional brand design, website, engaging social media content, and helped us achieve first page Google rankings in the St. Louis area that help us generate more qualified leads and close more deals. We would recommend Lasso Up to any home builder who wants to grow their sales and create a more consistent project backlog.
Awesome marketing and SEO! Lasso Up has really helped our business grow and has created beautiful email marketing and social media marketing for us. We work closely with Shannon and she is thorough and always goes above and beyond to make sure our questions are answered and details, that we otherwise wouldn’t have considered, are done to perfection. Highly recommend Lasso Up and their team!
My company has loved working with Lasso Up for the last few years with our website design, monitoring and maintenance. They have always been so easy to reach out to when we've needed to make changes or have had issues.
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