Marketing Panthers - SEO, PPC & Web Design

Challenge

RPPL Solar needed to generate consistent, high-intent residential and commercial solar enquiries across multiple cities. The goals were to increase conversion volume, maintain an efficient cost per lead and identify locations where campaigns could be scaled profitably.

Solution

Marketing Panthers segmented campaigns city-wise for better budget control, focused targeting on high-intent solar installation keywords and continuously optimised bids. Budgets were increased only for locations consistently generating conversions, shifting the strategy from broad multi-city testing to focused, high-performing campaigns.

Result

Conversions increased from 80 in August to 130 in October—a 62.5% improvement. CTR reached up to 10.65% in key locations while cost per conversion remained stable at approximately ₹742–₹821. The focused city strategy improved lead quality, increased enquiry volume and created a scalable campaign model.

Challenge

VIBGYOR ACE needed to generate qualified enquiries and admissions for its school-integrated JEE and NEET coaching programme across Bangalore, Mumbai and Pune. The challenge was to capture parents and students at different stages of their research journey while managing competition, location-specific demand and varying search intent across the three cities

Solution

Marketing Panthers created and managed multi-city Google Ads Search campaigns segmented by brand and admission intent, CBSE-specific searches and pincode-level targeting. Campaign performance was monitored city-wise, with budgets and targeting refined based on lead volume, cost per lead, phone calls and form enquiries.

Result

The campaign generated 2,464.75 total leads from 35,220 clicks at ₹1,481.49 per lead. It delivered 108 confirmed admissions, generating ₹9.72 crore in revenue from ₹36.52 lakh in ad spend. This resulted in a 26.6x return on ad spend, meaning every ₹1 invested generated approximately ₹26.60 in admissions

Challenge

Hande Hospital wanted to improve keyword rankings, organic website traffic and brand visibility in Chennai’s competitive healthcare market. The goal was to attract more patients through search while strengthening visibility for services such as piles treatment, liposuction, gynecomastia correction and other specialised procedures.

Solution

Marketing Panthers conducted a complete SEO audit, fixed technical and coding issues, improved meta tags and key page content, removed low-value indexed pages and submitted an XML sitemap. We also implemented keyword research, competitor analysis, Google Business Profile optimisation, analytics tracking and quality off-page SEO activities to improve authority and local visibility.

Result

Within 12 months, organic traffic increased by 664%, keyword rankings improved by 500%, appointment bookings increased by 500% and brand visibility grew by 90%. Daily clicks increased from 28 to 214, while impressions rose from around 1,200 to 6,000. Several major treatment keywords reached Google’s top five positions.