McDougall Interactive

Challenge

A multi-state medical malpractice law firm had worked with several marketing providers but still needed stronger website traffic, better-quality inquiries, and a more reliable return on its marketing investment.

Solution

McDougall Interactive improved the firm’s website and digital advertising campaigns, closely monitored performance, and continually adjusted ads and website elements as the firm’s needs evolved.

Result

Within two and a half months, the firm reported dramatic increases in website traffic, lead volume, and lead quality. Inquiries arrived so quickly that the firm hired additional staff and changed its internal processes to keep pace. The owner reported that the return on investment surpassed what previous marketing providers had delivered.

Challenge

A law firm operating in one of the most competitive areas of legal search - Mesothelioma Law - had relied primarily on television advertising and referrals. The firm had limited digital-marketing experience, while paid-search clicks in its market could cost hundreds of dollars each.

Solution

McDougall Interactive created a dedicated, mobile-friendly website with more than 500 pages of specialized content. The integrated campaign included SEO, link building, Google and Facebook advertising, books and eBooks, podcasts, video, social media, public relations, persuasive landing pages, A/B testing, and detailed lead tracking.

Result

The campaign generated more than $15 million in revenue from paid and organic marketing. During the first year, the firm reached position six in Google for a major target phrase. Long-tail organic visibility also generated traffic worth tens of thousands of dollars per month in avoided advertising costs.

Challenge

A medical-malpractice firm’s visibility collapsed after another provider mishandled a domain migration and removed critical redirects. At the starting point, the site generated approximately 335 organic sessions and two conversions per month.

Solution

McDougall Interactive rebuilt the firm’s technical SEO foundation, restored its redirect structure, repaired analytics tracking, and developed authoritative content. The strategy also incorporated FAQ schema, expert credentials, citations, conversational content, and AI-friendly page structures.

Result

Organic sessions increased 867% to 3,240 per month, while total sessions grew 795% to 4,473. Ranking-keyword visibility increased 613%, from 610 to 4,349 keywords, and estimated organic traffic value grew nearly tenfold. Visibility within AI-generated search results increased from approximately 5% to 42%.