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Santa Barbara, California, United States
1-9
2000
POP SEO provides practical, results-driven search engine optimization for small businesses and professional services firms. Founded by Peter Otte, with over 25 years in web development and digital marketing, we specialize in helping law firms, medical practices, accounting firms, nonprofits, and local businesses get found online by the clients who need them most.
Our approach is straightforward: we audit your current performance, develop a customized strategy targeting your highest-value keywords, and execute with transparent monthly reporting so you always know what's working and why.
What we do:
- Technical SEO audits and on-page optimization
- Local SEO and Google Business Profile management
- Content strategy and keyword research
- Schema markup and structured data implementation
- AI search visibility optimization (llms.txt, entity markup, LLM crawlability)
- Google Ads management (PPC)
- Wild Apricot consulting and integration for associations
We also develop and maintain POP Members, a membership management platform built for nonprofits and professional associations — giving us firsthand insight into the web platforms our clients depend on.
What sets us apart:
We work exclusively with small businesses and professional services firms, not enterprises. That means you get direct access to a senior strategist, not a junior account manager reading from a playbook. We don't do long-term contracts — you stay because the results speak for themselves. And we communicate in plain language, not jargon.
Based in Santa Barbara, California, serving clients nationwide. Free initial consultation: (626) 796-5050 or peter@popseo.com.
Client business size
Budget per project
$5,000 - 10,000
Project duration
More than 6 months
Geographic focus
United States
Languages
English
Industries
Reviews
As a founding member of a 501(c)6 nonprofit professional association, I was having a hard time finding membership management software that made sense for us. We piloted Wild Apricot but really wanted something that was easier to use, more customizable and still affordable. Unless you’re highly proficient at website building and have lots of time on your hands, you also really need a web designer to help you with setting up your Wild Apricot website. When I found Peter Otte, it was clear we had found our solution. Not only does he provide responsive, helpful support (an actual human being you can talk to in this age of chatbots), but he really understood what we needed. He designed and built a terrific, intuitive website that’s easy to use. He and Qamar offered affordable customization to address some of our unique needs as an organization and the results are fantastic. I also know that I have a reliable partner who can help us evolve our site and software as we grow. I highly recommend Peter and his platform POP members – it was a game changer for us. If you’re looking for a great look, easy-to-use interface, customization, affordability and professional, personal service, look no further! - Bridget Hough, President, Higher Education Executive Recruiting Network
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How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 2/2Contact details
Full name
Website
Email address
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(optional)
How do you prefer agencies to get in touch with you?
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 1/2About your project
Services required
Project industry
Examples: “Need SEO audit for my website”, “Looking to hire a Google Ads professional”
Project description
(optional)
Estimated budget for this project
Estimated project duration
Location
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Your brief was sent to POP SEO
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