Quirky Digital

Challenge

When we began, Max Contact Australia's website attracted traffic mainly from branded and informational keywords. While this reflected solid industry presence, they lacked visibility for high-intent commercial terms. As a result, they missed opportunities to attract qualified leads actively searching for call centre software. Their SEO and content strategy didn’t align with the buyer journey, limiting lead conversion and sales growth.

Solution

We tackled their challenges by resolving technical SEO issues common on HubSpot CMS to ensure full optimisation. A fresh content strategy was built around updated keyword research, focusing on commercial intent. We optimised key pages to align with search intent and created new content for each buyer journey stage. Targeted backlink acquisition through outreach and digital PR boosted domain authority and reinforced our on-page improvements.

Result

The strategy delivered strong results for client, with 200+ new rankings for commercial keywords and a 67% year-on-year increase in non-branded organic traffic. Organic leads grew by 32%, driving more qualified enquiries. This boost in visibility and engagement directly supported business growth, helping them secure contracts with major global brands and reinforcing SEO’s role in their overall success.

Challenge

FXIFY had built a strong presence through social media and online forums but lacked visibility on international search engines. To expand into new markets and drive broader brand awareness, they needed a more robust organic search strategy. Strengthening their presence in international search results was essential for attracting potential customers beyond their existing audience and supporting global growth.

Solution

While the site was technically strong, we supported the developer with guidance to improve performance and Core Web Vitals. We conducted in-depth keyword research, created 20+ blog content briefs, and optimised key service pages. A separate guest post plan was built to earn branded backlinks via high-quality external sites. We also partnered with industry press to share brand news and expert insights, securing top-tier niche links and boosting overall authority.

Result

Our SEO strategy helped the website achieve first-page rankings for 120+ competitive transactional keywords, driving a 1486% year-on-year increase in non-branded traffic. This surge in visibility led to hundreds of new monthly recurring customers loyal to the brand. With FXIFY now established as an industry leader, we're supporting new projects to expand their market share by rolling out our specialised forex SEO services across more of their digital properties.

Challenge

Bell Lamb & Joynson had solid brand-related traffic, thanks to their PR strategy. But non-branded traffic declined, slipping from the first page for key legal areas. Our SEO team diagnosed the need for content and authority building to align with user and search engine requirements, bolstering EEAT.

Solution

We eagerly tackled the task, conducting technical and content audits, gap analysis, and keyword research. We swiftly addressed technical issues, enhancing site speed, fixing broken links, and improving clustering. Then, our content team revamped services, location pages, and new blog posts.

Result

Massive traffic surge, national brand exposure, and a 105% spike in organic leads. Our technical fixes, new content approach, and contextual backlinks yielded quick organic growth. Location pages propelled local rankings, securing rich snippets and driving highly relevant leads.