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Roughidea Digital

Roughidea Digital

We're not like the other agencies, by design.
4.4

Perth, Western Australia, Australia

1-9

2024

Roughidea Digital is a performance-driven marketing agency based in Perth, Australia, built to help service-based businesses and local providers generate real, measurable results online. We work with professional services businesses to grow their pipeline, build brand trust, and scale with confidence.

Our core specialties include SEO, Google Ads, Meta Ads, and CRM-integrated automation systems designed to deliver consistent, high-quality leads that actually convert. We don’t just drive traffic we focus on attracting the right audience, at the right time, with the right message, then guiding them through a seamless customer journey.

As a SEMrush Agency Partner, we leverage world-class tools, data insights, and proven frameworks to inform every campaign decision whether we’re optimising a local SEO strategy, increasing Google Ads performance, or building end-to-end lead generation funnels. Our approach combines technical precision with real-world marketing psychology to move the needle for small to medium-sized businesses.

At Roughidea, we don’t just run ads we build scalable systems that attract, nurture, and convert customers. From strategy and content to automation and CRO, we handle the hard work so our clients can focus on delivering their service.

With transparent reporting, hands-on support, and a results-first mindset, Roughidea Digital is the trusted growth partner for service businesses ready to dominate their local market and beyond.

Client business size
Budget per project
$2,500 - $5,000
Project duration
  • 3-6 months
Geographic focus
  • Australia
Languages
  • English
Our clients
Perth, Western Australia, Australia agency Roughidea Digital helped The CEO Institute grow their business with SEO and digital marketing
Perth, Western Australia, Australia agency Roughidea Digital helped Western Training grow their business with SEO and digital marketing
Perth, Western Australia, Australia agency Roughidea Digital helped Oil2U grow their business with SEO and digital marketing
Perth, Western Australia, Australia agency Roughidea Digital helped MB Star Motors & Performance grow their business with SEO and digital marketing
Perth, Western Australia, Australia agency Roughidea Digital helped Insulmate Roofing Specialists grow their business with SEO and digital marketing
Perth, Western Australia, Australia agency Roughidea Digital helped Early Life Foundations grow their business with SEO and digital marketing
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Dawnbreak Australia
on
Feb 20, 2026

We had Roughidea Digital on board to help with Meta Ads for our 2026 Dawnbreak Australian Tour, and we were super happy with the results. Oli knows his way around the backend of Ads Manager very well and had some great tactics to ensure our ad spend was used to its full potential. Having someone like Oli take care of ads while we focused on the logistics and implementation of our events was a huge plus, as it gave us more capacity to focus on the other elements of the business, knowing the ads were in good hands.

John Schulz
on
Mar 6, 2026

We’ve worked with Oli and Rough Idea Digital across multiple businesses within our family office and they’ve repeatedly gone above and beyond. Thoughtful strategy, strong execution and genuine integrity. Good humans who do what they say they’ll do.

AJ Aristei
on
May 17, 2025

Oli was referred to me by a friend. I was told he was highly regarded as an IT/SEO consultant. Having had at least 3 previous consultants work on my website, I was cynical. Each had charged me large fees, but simply had not delivered. But Oli has been a 'breath of fresh air'. His work in substantially upgrading my website has been amazing!! Not only that, but the work was done in a short period of time, and with no real fuss or bother. All at a very reasonable price. I have no hesitation in recommending his company's services to any other professional, or business. He understands our need to ensure the public is made aware of our own particular skills and services. A.Aristei, Consultant Lawyer Irwin Legal

Dean Mooney
on
Jul 1, 2024

I've found Oli to be knowledgeable in how to assess my competitors and see what works for them, leveraging this information and using it to create campaigns, then adding his own flavour. So far after just a couple of weeks, Rough Idea have started to get runs on the board and I am looking forwards to taking the next steps with them to generate more leads for my business.

Nicola Davis
on
Oct 7, 2024

I am thrilled to write a review for Oli. Although I haven’t used his services directly, I’ve had the privilege of knowing him personally and witnessing his incredible intellect and professional growth. He consistently stays at the forefront of lead generation strategies, demonstrating a sharp understanding of the market and a commitment to innovation. His passion for helping others succeed is evident, and I truly admire his dedication to excellence. If you’re looking for someone who can elevate your business with cutting-edge solutions, I highly recommend reaching out to Oli!

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