SEO Secreto

Challenge

The hot air balloon tourism market in Teotihuacan was saturated with over 40 operators competing for the same high-converting keywords. Customers were arriving fragmented across multiple companies with no clear positioning. The challenge: to position not one, but multiple brands from the same niche on the first page of Google without them cannibalizing each other, while building individual authority for each domain in a market where everyone essentially offered the same service.

Solution

Differentiated semantic architecture for each site with unique ranking angles. Individual topic maps and specialized Schema markup for each type of offer. Content optimized for featured snippets and AI Overviews. Unified technical SEO: Core Web Vitals, mobile-first, clean URLs. Local strategy with location-optimized Google Business Profile. Proprietary method to prevent keyword cannibalization between domains in the same niche.

Result

13 pages simultaneously ranking on the first page of Google for the niche's main keywords. Absolute SERP dominance with positions 1-10 under control. Average increase of 340% in organic traffic per site. 70% reduction in reliance on Google Ads. First sites in the sector to appear in AI Overviews and be cited by ChatGPT and Perplexity for tourism queries in Mexico.

Challenge

A B2B services company with no presence on generative search engines. When users asked ChatGPT, Perplexity, or Google AI Overviews for solutions in their industry, the competition appeared, but they didn't. They were missing business opportunities in a channel their competitors didn't yet understand. They needed to establish a presence in this new ecosystem before the market became saturated.

Solution

Implementation of a complete GEO (Generative Engine Optimization) strategy. Content restructuring to answer specific buyer journey questions. Advanced schema markup for entities and relationships. Architecture optimization to reduce extraction costs for LLMs. Creation of citable content using proprietary data and a unique methodology. Management of brand presence across sources that feed language models.

Result

Brand consistently cited by ChatGPT in relevant industry queries in under 90 days. Featured in Google AI Overviews for 12 top business keywords. Share of voice in AI responses increased from 0% to 34% in its category. 28% increase in qualified leads attributed to referral traffic from generative AI platforms. Positioned as an industry leader in the new search ecosystem.

Challenge

A tourism company was spending over $50,000 MXN monthly on Google Ads to maintain a steady flow of bookings. Organic traffic was minimal, and the reliance on paid advertising made the business vulnerable to CPC increases and platform policy changes. Competitors with years of experience in organic search ranking dominated the results. They needed to reverse the equation: organic first, Ads as a complement.

Solution

Complete technical audit and correction of critical indexing errors. New content architecture based on topical authority and semantic clusters. Optimization of service pages for transactional keywords. Aggressive local SEO strategy with Google Business Profile optimization. Content tailored to each stage of the decision funnel. Phased implementation that allowed for a reduction in ads as organic traffic grew.

Result

420% increase in organic traffic in 12 months. Reduction of Google Ads investment from $50,000 to $0 MXN per month while maintaining booking volume. Project ROI recovered in 4 months. #1 position for key transactional keywords in the niche. Improved conversion rate by 65% thanks to traffic with higher purchase intent. Business now generates 92% of its leads from organic channels.