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Shapes and Pages

Shapes and Pages

OutSmart, OutClick, OutGrow
Proven track record
5

South Bend, Indiana, United States

1-9

2005

At Shapes and Pages, we don’t just “do SEO”—we deliver real, measurable growth. For 20 years, we’ve helped businesses like yours rise above the competition, attract quality traffic, and turn clicks into loyal customers.

Search rankings aren’t just about hitting page one. They’re about connecting with the right audience—your audience. That’s why we focus on strategies that attract high-value visitors, engage their attention, and convert them into loyal customers.

Website Audit: Identifying Critical Issues

Solid SEO starts with clarity—and that’s what a website audit delivers. 

Using powerful tools like Semrush, we dig deep into your site to uncover what’s holding it back. Whether it’s crawl errors, broken links, underperforming pages, or overlooked opportunities, the audit provides clarity on priorities.

Technical Issue Cleanup

Technical SEO is where functionality meets performance. We optimize the behind-the-scenes elements so search engines (and visitors) love your site. 

Speed Improvement

A slow site frustrates visitors and harms your rankings. In today’s fast-paced digital world, users—and Google—expect quick load times.

Content Improvement: Keyword Focus Meets Visitor Quality

We optimize existing content around the keywords your audience is searching for. Long-tail keywords? Absolutely—they’re the key to matching user intent. Visitor behavior analytics help us adapt and improve our strategy.

New Content Creation: Attracting Better Visitors

If you want to expand your reach, the solution is fresh, relevant content. We create new content that’s optimized for search engines and designed to attract better visitors. We’ll identify the topics your audience is interested in, then create high-quality articles that answer their questions.

Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) rewards brands that demonstrate credibility. An EEAT-focused strategy doesn’t just improve rankings; it showcases your brand for your audience once they arrive.

SEO shouldn’t feel like a mystery, and with us, it won’t. Our SEOinsight® reporting gives you clarity on what works: search rankings, traffic trends, and actionable next steps—delivered in weekly, no-fluff updates.

 

We use ethical, proven SEO practices. No quick fixes or empty promises—just hard data and a strategy that chases your goals.

 

Our commitment: results you can measure, trust in your marketing, and steady, sustainable ROI.

 

Let’s make it happen.

Proven track record

4 clients have recently hired this agency using our platform.

Budget per project
$0 - $5,000
Project duration
  • Any
Geographic focus
  • United Kingdom
  • United States
Languages
  • English
Success stories

Challenge

We usually avoid projects where the company has a new website "completed and ready to go" but they want to "add the SEO". For a friend of a friend, we agreed to help out. We found a beautiful new website with content spread around willy nilly. Fortunately the client understood our concerns.

Solution

We started with Keyword Research and Competitor Research to identify a potential pool of keywords. We then matched that against the competitor strengths and weaknesses. After a brainstorming session, we built a page structure based on content and keyword, then assigned the content to the pages.

Result

After the web team realigned the content, the site went live. After 60 days the site was ranking well against the competitors, even ranking higher in a few of the obscure weak spots. Six months after go live, there were 2 top ten, 4 top 20 and a single obscure keyword that we got to rank FIRST.

Challenge

Client said ... "We updated a bunch of content on our website and some site structure to improve our local seo, but the site rankings have fallen off a cliff. Organic traffic is down 80% We don't know what we did."

Solution

Great example of the things that impact SEO. After a opening review of "what they knew" we got access to Google Analytics and it turns out the traffic started falling 3 weeks before the content changes. Their "virtual dedicated" hosting had 1,700 websites on one IP address. One was very bad.

Result

Moved their site to a business class hosting environment with all the expected accoutrements, including an IP address they do not share with anyone else. Traffic is increasing daily. We didn't spend all their budget.

Challenge

Website had over 2,000 errors, 100s of broken links and was running an old version of Wordpress. Keywords had never been a focus of the website. GMB was outdated. Ranking was trending down, quickly.

Solution

We started with Keyword Research for their services, and identified opportunities for high ranking within a reasonable period of time. We built a new site on our development server but mimicked all existing URLS. We rewrote the content for all service pages, transferred the blog and went live.

Result

Steadily climbing in the rankings. The chart of the site audit with the 2,000 errors disappearing is very cool. Our keyword focus was all words in the 11-25 positions, trying to get them into the top 10. We also track their true service areas. Exceptional results. Ask us to tell you more.

Our clients
South Bend, Indiana, United States agency Shapes and Pages helped Peterson Bernard grow their business with SEO and digital marketing
South Bend, Indiana, United States agency Shapes and Pages helped Cutting Edge Tree Professionals grow their business with SEO and digital marketing
South Bend, Indiana, United States agency Shapes and Pages helped Lincoln Log Enterprises grow their business with SEO and digital marketing
South Bend, Indiana, United States agency Shapes and Pages helped Endless Summer Charters grow their business with SEO and digital marketing
South Bend, Indiana, United States agency Shapes and Pages helped Lights of Vikings grow their business with SEO and digital marketing
South Bend, Indiana, United States agency Shapes and Pages helped Fleddermann von Rieste grow their business with SEO and digital marketing
Reviews

4.5

The average rating is based on reviews from both Google Maps and Semrush.
Michelle Dy
on
Apr 6, 2023

Working with Kevin from Shapes and Pages has been very rewarding for my business. My online visibility has gone from none to top three without paid ads. I highly recommend!

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