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South Bend, Indiana, United States
1-9
2006
Shapes and Pages is a growth-focused digital marketing agency specializing in SEO, AI search visibility, content strategy, website optimization, lead generation, and retention marketing.
We help small and mid-sized businesses attract qualified traffic, generate leads, improve conversions, and retain customers through search-driven digital marketing strategies designed for measurable long-term growth.
As an SEO and digital marketing agency, we combine technical SEO, strategic content marketing, optimized user experiences, and marketing automation into a unified growth framework that supports the full customer journey.
Our approach focuses on helping businesses:
• Attract qualified traffic through SEO, local SEO, AI-powered search visibility, and organic search optimization
• Engage visitors with strategic content, topic authority development, and conversion-focused website experiences
• Retain and delight customers through automation, follow-up systems, retention marketing, and customer engagement strategies
Using data-driven insights from Semrush and real-world marketing experience, we build sustainable organic growth systems that turn visibility into revenue.
Our services include:
• SEO Strategy & Technical SEO
• SEO Content Strategy & Content Marketing
• AI Search & Organic Visibility Optimization
• Local SEO & National Search Optimization
• Website Strategy & Conversion Optimization
• Lead Generation Strategy
• Marketing Automation
• Retention Marketing
• Competitive Research & Analytics
We don’t chase vanity metrics or short-term wins. We build marketing systems designed to improve discoverability, strengthen search authority, generate qualified leads, increase conversions, and support long-term business growth.
Whether you need stronger SEO performance, a more effective content strategy, better local search visibility, improved website conversion rates, or scalable marketing automation, Shapes and Pages delivers practical digital marketing solutions aligned with real business goals and measurable outcomes.
Proven track record
4 clients have recently hired this agency using our platform.
Client business size
Budget per project
$0 - $5,000
Project duration
Any
Geographic focus
United States
Languages
English
Services
Success stories
"New website is ready to go live just add the SEO"
$5,000
2022
3 months
Challenge
We usually avoid projects where the company has a new website "completed and ready to go" but they want to "add the SEO". For a friend of a friend, we agreed to help out. We found a beautiful new website with content spread around willy nilly. Fortunately the client understood our concerns.
Solution
We started with Keyword Research and Competitor Research to identify a potential pool of keywords. We then matched that against the competitor strengths and weaknesses. After a brainstorming session, we built a page structure based on content and keyword, then assigned the content to the pages.
Result
After the web team realigned the content, the site went live. After 60 days the site was ranking well against the competitors, even ranking higher in a few of the obscure weak spots. Six months after go live, there were 2 top ten, 4 top 20 and a single obscure keyword that we got to rank FIRST.
Can't afford to overlook anything
$5,000
2023
1 months
Challenge
Client said ... "We updated a bunch of content on our website and some site structure to improve our local seo, but the site rankings have fallen off a cliff. Organic traffic is down 80% We don't know what we did."
Solution
Great example of the things that impact SEO. After a opening review of "what they knew" we got access to Google Analytics and it turns out the traffic started falling 3 weeks before the content changes. Their "virtual dedicated" hosting had 1,700 websites on one IP address. One was very bad.
Result
Moved their site to a business class hosting environment with all the expected accoutrements, including an IP address they do not share with anyone else. Traffic is increasing daily. We didn't spend all their budget.
Eliminated over 2,000 errors
$5,000
2023
4 months
Challenge
Website had over 2,000 errors, 100s of broken links and was running an old version of Wordpress. Keywords had never been a focus of the website. GMB was outdated. Ranking was trending down, quickly.
Solution
We started with Keyword Research for their services, and identified opportunities for high ranking within a reasonable period of time. We built a new site on our development server but mimicked all existing URLS. We rewrote the content for all service pages, transferred the blog and went live.
Result
Steadily climbing in the rankings. The chart of the site audit with the 2,000 errors disappearing is very cool. Our keyword focus was all words in the 11-25 positions, trying to get them into the top 10. We also track their true service areas. Exceptional results. Ask us to tell you more.
Our clients
Reviews
Working with Kevin from Shapes and Pages has been very rewarding for my business. My online visibility has gone from none to top three without paid ads. I highly recommend!
Need more information?
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 2/2Contact details
Full name
Website
Email address
Phone number
(optional)
How do you prefer agencies to get in touch with you?
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 1/2About your project
Services required
Project industry
Examples: “Need SEO audit for my website”, “Looking to hire a Google Ads professional”
Project description
(optional)
Estimated budget for this project
Estimated project duration
Location
Language
Your brief was sent to Shapes and Pages
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