SOAP Media Inc.

Challenge

In the past, customers learned about Ottawa Diamond Flooring from word of mouth and paid ads. Organic search traffic was almost non-existent as very little effort was ever put towards ranking the website for its targeted keywords. Like many fast-growing businesses, Ottawa Diamond Flooring needed our help to identify the right tools, tactics, and technologies to employ to effectively scale up their marketing.

Solution

To achieve this we integrated ourselves into Ottawa Diamond Flooring’s existing structure, produced a strategic approach that would enable the organization to outgrow the competition. This approach was inherently holistic, joining together a spectrum of digital marketing strategies including SEO (Search Engine Optimization), content creation, pay-per-click ads (Google Ads, Facebook Ads, LinkedIn Ads), lead generation, customer journey mapping, and much more.

Result

Our work with Ottawa Diamond Flooring was focused on generating a short-term boost to visibility while at the same time building for long-term success. We also needed to help the business rapidly scale its marketing both in size and in reach across a number of different channels. Our custom Google Analytics configuration allows us to track specific metrics to ensure that their digital presence is resonating with users and attracting new customers.

Challenge

For over 10 years, Healthy Steps has been providing services in the Ottawa area, and customers have been relying on their expertise. However, they wanted to attract more traffic to their website. The clinic was also searching for ways to turn that traffic into sales. The Healthy Steps website hosts a blog page to connect and inform visitors, but it has been a struggle to maintain a schedule of updated content. Without regular posting, it was a challenge to attract new visitors to the website.

Solution

The Healthy Steps website hosts a blog page to connect and inform visitors, but it has been a struggle to maintain a schedule of updated content. Without regular posting, it was a challenge to attract new visitors to the website. They knew they needed someone with the experience and capability to implement an effective marketing strategy. With Soap Media’s help, the clinic aimed to increase website traffic by 50 percent in six months.

Result

The clinic’s website attracted 123% of new users within the first six months of the campaign. Pageviews increased 104% during this time. We were also able to increase sessions for the clinic by 92% and extend the average session duration by 9.8%. With our PPC techniques, the conversion rate for the clinic improved by 41.89%. The goals were completed with increases of 211%, and the cost per conversion was cut by 52%.

Challenge

Despite winning awards for their website, the company wanted to drive more traffic to their site. Moreover, they needed to convert that traffic into customers. After trying several tactics to accomplish this on their own without much success, they saw their need for expert marketers. They understood that they needed someone with experience, knowledge, and the time to implement a marketing strategy.

Solution

The company began looking for a professional marketing company that could help them develop and execute an effective digital marketing strategy to boost sales. Their objective was to increase website traffic by 50% and cultivate a conversion rate of 60%.

Result

We saw a 300% increase in customers shopping at The Best Adirondack Chair Company’s website, through our metric tracking efforts. Additionally, their conversion rate increased by over 330% and the cost of each conversion was reduced by 79%. With a comprehensive marketing approach, we were able to boost traffic to the company’s website and improve its conversion rate. We were also able to increase brand recognition for the business and build on future sales and success.