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Southern Exposure Media Group

Southern Exposure Media Group

Building Better Brands
4.6

Atlanta, Georgia, United States

1-9

2022

Southern Exposure Media Group is a full-service marketing agency based in Atlanta, Georgia, dedicated to helping brands thrive in today’s competitive digital landscape. Founded by Nicholas Jude McElroy, the agency blends creativity, strategy, and technology to deliver results-driven marketing that feels authentic, engaging, and built for growth.

At our core, we specialize in website design & development, SEO, social media management, paid advertising, content creation, email & SMS marketing, and reputation management. Each service is tailored to the unique voice of our clients, ensuring their brand stands out while building long-term trust with customers.

We believe in storytelling as much as strategy. That’s why we provide professional photography, videography, and graphic design that capture not just products, but the people, experiences, and values behind them. Whether it’s a restaurant showcasing its menu, a tequila brand highlighting its agave heritage, or a financial service firm reaching niche audiences, our content brings brands to life across every platform.

Our portfolio includes partnerships with a wide range of businesses, from boutique butcher shops and restaurants to national spirits brands and financial service providers. Clients such as Frazie’s Meat & Market, Pedro Furtivo Tequila, Sneaky Pete Spirits, Yacht Water, Penny Patrol, and Chimichurri Kings trust us to manage everything from high-impact launch campaigns to consistent, everyday digital presence.

What sets Southern Exposure apart is our hands-on approach. We act not just as marketers but as partners, embedding ourselves in our clients’ vision and operations. This allows us to design strategies that are as practical as they are ambitious—whether that’s increasing search engine visibility, boosting engagement through social media reels, or creating full-scale brand campaigns.

With a focus on clarity, creativity, and measurable impact, Southern Exposure Media Group continues to be a trusted ally for brands ready to grow, adapt, and stand out in a crowded marketplace.

Client business size
Budget per project
Starting from $2,500
Project duration
  • Any
Geographic focus
  • United States
Languages
  • English
  • Spanish
Success stories

Challenge

Chattahoochee Food Works, a bustling Atlanta food hall with 30+ vendors, needed a cohesive digital strategy to promote weekly events, vendor specials, and community gatherings. With so many voices under one roof, the challenge was creating a unified brand presence that boosted attendance and highlighted vendors equally.

Solution

We developed a full-service content and event marketing strategy: social media management with event-driven campaigns, professional photo/video capturing vendor stories, email marketing for weekly events, and paid ads to reach wider Atlanta audiences. Custom graphics and clear messaging kept the brand consistent and community-focused.

Result

Event attendance grew consistently, with key activations like Margarita Monday and Wing It Wednesday drawing packed crowds. Social media reach and engagement more than doubled, vendors reported increased sales tied to campaign pushes, and email marketing became a trusted source for event discovery. Chattahoochee Food Works is now recognized as a premier Atlanta destination for food and culture.

Challenge

Frazie’s Meat & Market, a family-owned butcher shop and gourmet market in Atlanta, GA, had a loyal local following but limited digital reach. Their website was under-optimized for search engines, social media content wasn’t driving growth, and customers often discovered events and specials too late. They needed a comprehensive marketing strategy to boost online visibility, attract new customers, and build engagement around unique offerings like their Supper Club dinners.

Solution

Southern Exposure Media Group built a full-service strategy: optimized the website with local SEO, created a 30-day Instagram Reel plan showcasing products and behind-the-scenes prep, and produced professional photo/video content. We launched email and SMS campaigns to highlight specials and Supper Club events while managing social media posts with consistent branding and engaging copy.

Result

Frazie’s saw a 300% increase in Instagram Reel views in just 60 days, with steady growth in followers and engagement. Supper Club events began selling out within days at $200 per seat. Website clicks, calls, and in-store traffic all increased, with many new customers citing social media and Google search as how they discovered Frazie’s, cementing it as a go-to local destination.

Challenge

Pedro Furtivo Tequila, a small-batch, additive-free tequila brand, needed a digital presence that matched its premium positioning. With no website, limited brand content, and a saturated tequila market, the challenge was to create a compelling identity and storytelling platform to stand out, educate consumers, and attract distributors.

Solution

We designed a modern website to showcase brand story, production process, and product details, built with SEO foundations. A full-day photo and video shoot captured the agave fields, distilling process, and brand lifestyle. We also created graphics, social media content, and strategic copy to establish Pedro Furtivo as authentic, educational, and aspirational.

Result

Pedro Furtivo launched with a strong online identity and compelling visuals that set it apart from competitors. The website now attracts organic traffic and provides a professional hub for distributors and consumers. Social media engagement and followers grew rapidly, while brand storytelling positioned Pedro Furtivo as a premium, authentic tequila — helping secure partnerships and market recognition.

Our clients
Atlanta, Georgia, United States agency Southern Exposure Media Group helped Chattahoochee Food Works grow their business with SEO and digital marketing
Atlanta, Georgia, United States agency Southern Exposure Media Group helped Frazie's Meat & Market grow their business with SEO and digital marketing
Atlanta, Georgia, United States agency Southern Exposure Media Group helped Yacht Water grow their business with SEO and digital marketing
Atlanta, Georgia, United States agency Southern Exposure Media Group helped Southern Belle grow their business with SEO and digital marketing

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