StudioHawk

Challenge

Challenges & Objectives: Mis-education Our goals from the get-go were to: 1. Deliver an 8% increase in Officeworks’ organic revenue within 12 months (which we smashed and hit 29%) 2. Educate and train Officeworks’ digital department to restructure their online content with SEO in mind 3. Demonstrate the importance of SEO to Officeworks’ executive staff

Solution

We had to take fast, direct action to ensure results, so we focused on: 1. Assisted in formatting React to make it SEO-friendly so that the Javascript was pre-rendered and there were no manual actions made after launch 2. Fleshed out the buying and brand guides to be strong, authoritative content pieces 3. Created frameworks and templates for Officeworks to roll out 4. Suggestion and help with implementing Zip and Afterpay

Result

StudioHawk managed to far exceed our original objectives for Officeworks, achieving outcomes well beyond our wildest expectations. 1. Increased organic traffic: Massive increase in organic traffic, year on year 2. Internal team collaboration: Trusted by executive staff to collaborate with internal teams 3. Strategy & Implementation Training: Educated internal digital teams in SEO strategy and implementation 4. Agency of Choice: StudioHawk continues to be Officeworks' SEO agency of choice

Challenge

Bondi Sands came to us with one clear goal: to enhance their online visibility in the global market. Bondi Sands tanning products are designed to give the user a natural sun-kissed tan without sun exposure. The company wished to provide skin-conscious individuals with everything they wanted at a reasonable price and with a quality product derived from salon-quality formulas. They wanted to holistically grow their visibility across multiple target markets.

Solution

IA Mapping We fixed a hidden URL causing duplication and cannibalisation, improving site structure across regions. New categories were created from competitor research, and internal linking boosted key underperforming pages. Content We optimised content for the top 20 traffic-driving pages, enhancing user experience and matching intent. This also promoted product bundles, improving the customer journey. Technical & International SEO We resolved redirect and international SEO issues harming UK/

Result

By combining data-driven strategies with targeted content, StudioHawk helped elevate their search rankings, increasing both traffic and brand awareness. The Results 94% increase in keywords in the Australian market. 105% increase in keywords in the UK market. 54% increase in keywords in the US market.

Challenge

While Aje’s reputation was thriving offline, its digital presence needed fine-tuning. The brand was contending with outdated content that missed the mark on search intent, a slow development process delaying critical updates, and content publishing bottlenecks that stalled momentum. These obstacles were holding Aje back from achieving its full potential in organic search visibility and user experience in the eCommerce space.

Solution

IA Structure & Mega Menu Navigation We built detailed site architecture with long-tail collections targeting specific intents to boost brand authority and improved the mega menu for easier navigation. Optimised Collection Pages We revamped collection content, titles, and meta descriptions to better match search intent and increase traffic, adding internal links within content due to lack of link widgets. Technical Excellence We provided technical recommendations to create a strong, future-proo

Result

The Results Aje’s SEO success speaks for itself: a 31% boost in organic traffic, a 206% rise in non-branded traffic, and 107% growth in ranking keywords. The collections pages saw a 128% keyword increase and 30% more engaged sessions from shoppers. These results highlight how a tailored strategy and technical precision transformed Aje’s digital presence, driving real results for their e-commerce powerhouse.