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Melbourne, Victoria, Australia
Melbourne, Victoria, Australia
10-49
2009
Spicy Web is an award-winning digital marketing agency doing Good Work for Good People™.
From our office on the Mornington Peninsula, we create greatness, crafting incredible custom Craft CMS websites, designing cutting-edge brands, and generating growth-results through Google Ads, SEO and Paid Socials. We are selective about the humans and brands that we partner and support, because the good starts with people — the results always follow. The good work that we do extends beyond the walls of our office. We care about making good in our ‘hood by supporting our local community charity partner.
We help good businesses upscale by delivering innovative marketing and branding strategies that increase revenue and drive brand awareness.
Founded in 2009 by Tony Sambell, Spicy Web exists to provide an uncomplicated, collaborative, and creative approach to building and marketing your business. From our office by the beach in Frankston, our team of professionals is driven by a desire for excellence in design, digital, and marketing.
We design and build fast, flexible websites that empower ambitious businesses to launch campaigns without delays. Built for scale, SEO, and your brand.
Our award-winning web design and development team has spent 15+ years delivering high-quality, lead and revenue generating websites that go above and beyond our clients' expectations, every time. From premium one-off microsites to large-scale enterprise digital platforms, our clients trust us to deliver innovative, practical, and effective websites.
We offer the best advertising channels to reach your ideal audiences where they are active to accelerate your business growth. Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads.
Our Search Engine Optimisation (SEO) strategies elevate businesses to the top of search engine results. We work with innovative, growth-hungry brands and organisations to enhance online visibility, attract high-quality traffic, and drive sustainable growth.
Why ambitious businesses partner with Spicy Web:
📊 Transparent performance reporting — no chasing
🎯 Full-funnel digital marketing strategy
🔥 Content and ads that rank *and* convert
🤝 Campaigns handled by real specialists
BOOK A FREE DIGITAL MARKETING AUDIT
One of our senior digital marketing specialists will assess your current site and campaign, highlight issues holding back performance, and outline practical steps to boost leads. No hard sell — just real insight.
$0
2024
0 months
Challenge
With a focus on a progressive and creative education environment, the challenge for the Woodleigh School website was to present an engaging, dynamic, and truly unique digital flagship experience, while balancing the more practical day-to-day needs of a school’s website.
Solution
The website contains endless instances of engaging illustration and animation — we affectionately refer to them as ‘microdoses of joy’. Working with renowned Melbourne-based illustrator Carla McRae, we developed a set of animated illustrations that represent the key stages of education through the Woodleigh School system. These illustrations have been creatively integrated into the website design, ensuring a seamless and intuitive user experience.
Result
The outcome of this project is a user experience that truly pushes the boundaries of what a school website is expected to be. Like Woodleigh School, the new website is one of its kind in its field.
$6,384
2024
5 months
Challenge
Limited budget and complex CMS Many technical SEO changes had to be implemented via MND Victoria's internal teams using documentation from Spicy Web. All content and keywords had to balance search optimisation with the compassionate tone required when discussing MND. MND Victoria had to compete with larger national organisations including MND Australia and FightMND for organic search visibility.
Solution
Resolved sitemap inconsistencies, canonical errors, and improved site hygiene. Deployed structured schema markup for key pages, including Organisation, LocalBusiness, WebSite, Service, and FAQs. On-Page Optimisation. Implemented a strategic off-page SEO plan, building high-quality citations and backlinks to increase domain authority and elevate page-one visibility for key queries. Restructured educational content to both inform and foster empathy, supporting conversion triggers like donations.
Result
SEO Growth +24% increase in page-one keywords +240% increase in SERP features +4% growth in organic users Client Growth +14% increase in donation revenue +213% increase in merchandise revenue +11% increase in people supported
$0
2025
0 months
Challenge
Consolidate high-traffic URLs into a single website that streamlines bookings, inquiries, search, user resources, and information Manage a complex SEO migration, implementing redirects to retain search rankings and credibility Develop an intuitive backend to allow Allens Training flexibility and easy updates Integrate Allens Training’s site with their FindTraining platform for simplified course bookings Build a compliant website that aligns with Australian training provider regulations
Solution
Successfully merged a number of fragmented mini-sites into one unified Craft CMS website. Managed a meticulous SEO migration to preserve Google rankings, refining SEO keyword strategies to improve discoverability. Additionally, launched a collaborative short-term Google Ads campaign with Allens Training to bolster visibility during their marketing push. Seamless Course Booking Integration. Flexible, User-Friendly Backend for Allens Training staff.
Result
The team at Spicy Web has been a pleasure to work with. As a result of their hard work, we now have a fast, user-friendly website that is consistently generating strong traffic. We’ve seen a 400%+ increase in online enrolments and continue to see steady month-on-month growth. Mardi Abernethy, Executive Support, Allens Training
I've been working with Spicy Web for several months now, and the results, and experience, have been fantastic. Ashleigh has been incredible to work with on our paid media strategy; she’s proactive, detail-driven, and always finds smart ways to optimise performance and improve lead quality. Marcus has been equally brilliant on the SEO side, his strategic insights and data-backed approach have helped strengthen our organic visibility and search positioning across competitive practice areas. Highly recommend Spicy Web for anyone looking for a marketing partner that truly understands both results and relationships.
Highly recommend Spicy Web! I’ve been working with the team at Spicy Web for just over a year now after enlisting them to take over complete management of our Google Ads and Meta (Facebook & Instagram) advertising. The results have been nothing short of outstanding; my business has grown genuinely month-on-month since they came on board. Leads, sales and ROI have all climbed steadily with zero plateaus. They are truly results-driven and every dollar we spend is scrutinised and optimised for maximum return. What sets them apart is how much of a pleasure they are to work with. The whole team is responsive, proactive and an absolute joy to deal with. They explain everything in plain English, keep me in the loop without overwhelming me, and genuinely feel like an extension of our own company. Great people delivering excellent results; if you’re looking for a reliable, high-performing agency to handle your Google Ads or Meta advertising, look no further than Spicy Web. Couldn’t be happier!
We’ve been working with Spicy Web for around four months to help increase registrations for our school’s Open Mornings, with the broader goal of lifting applications and enrolments. The team has been fantastic in guiding us through the world of paid media—educating us on the process, managing campaign creation, and optimising ad spend so we can focus on other marketing priorities. Their work has delivered real, measurable results: strong call-to-action responses and increased engagement from prospective families. They also proactively suggest new content ideas (special shout-out to Luke, Pia and Royden for making this happen), which has added even more value to the partnership. Spicy Web genuinely feels like an extension of our team. They’ve taken the time to understand our business, visit the campus, get excited about our journey, and treat our budget with care—adjusting ad spend as if it were their own. We’ve built a great working relationship, and we’ve already engaged them for another stream of work. I’d happily recommend Spicy Web to any organisation looking for an expert, collaborative and results-driven digital marketing partner.
We’ve thoroughly enjoyed working with the SpicyWeb team on various brand activation projects over the past 12 months! They’re an absolute pleasure to work with; lovely, authentic, and genuinely down-to-earth, which is refreshing to experience in a digital agency. It’s clear SpicyWeb take great pride in their work, and that’s something every client will benefit from. Thanks, legends!
Spicy web have given us brilliant results. A fantastic SEO team to work with - thorough and transparent at every step of the journey. Thank you.
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
You’re an innovative, proven business and you’re looking to grow your presence online. We take that next step with you. Flexible communication and asset creation to make you as attractive online as you are on paper. We’ll show you what we deliver.
Melbourne, Victoria, Australia
Advertising, SEO +7
Ecommerce, IT +1
$2,500 - 5,000
Think of us as your in-house growth partner; focused on building, scaling, and elevating your brand. We are a boutique agency with a broad service offering that focuses on impactful digital strategies.
Melbourne, Victoria, Australia
Advertising, Social Media Marketing +7
Ecommerce, Real Estate +1
Starting from $5,000
Success isn’t a guess, it’s a strategy. Xugar is a digital marketing agency in Melbourne crafting data-driven SEO, PPC, web development, social media & photography. Award-winning results and transparent growth. Let’s build your future together.
Melbourne, Victoria, Australia
AI Search Optimization, Advertising +7
Ecommerce, Dental +1
Starting from $1,000
Our team specialises in SEO, Web Design, Google Adwords, Facebook and Instagram advertising, WordPress/Woocommerce, Shopify and more. With over 20 years of experience, we have seen major changes in how the Internet works. It’s our job to keep up
Melbourne, Victoria, Australia
SEO, Web Development +5
Healthcare & Hospital, Construction +1
Starting from $1,000
Work directly with SEO and Google Ads experts determined to supercharge your business. Scale your business sustainably through tailored SEO, Google Ads and Social Ads strategies that turn traffic into $$$.
Melbourne, Victoria, Australia
Advertising, SEO +6
Ecommerce, B2B Services +1
Starting from $1,000
Unlock growth with First Page Australia, a top digital marketing agency. We specialize in SEO, PPC, content, and social media to boost traffic, generate leads, and elevate your online presence with data-driven strategies. Let’s grow your business!
Melbourne, Victoria, Australia
Marketing Advice, Advertising +7
Ecommerce, Health & Wellness +1
$2,500 - 5,000
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
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Send your brief to several agencies to maximize your chances of finding the right one.
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