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Melbourne, Victoria, Australia
Melbourne, Victoria, Australia
10-49
2009
Spicy Web is an award-winning digital marketing agency doing Good Work for Good People™.
From our office on the Mornington Peninsula, we create greatness, crafting incredible custom Craft CMS websites, designing cutting-edge brands, and generating growth-results through Google Ads, SEO and Paid Socials. We are selective about the humans and brands that we partner and support, because the good starts with people — the results always follow. The good work that we do extends beyond the walls of our office. We care about making good in our ‘hood by supporting our local community charity partner.
We help good businesses upscale by delivering innovative marketing and branding strategies that increase revenue and drive brand awareness.
Founded in 2009 by Tony Sambell, Spicy Web exists to provide an uncomplicated, collaborative, and creative approach to building and marketing your business. From our office by the beach in Frankston, our team of professionals is driven by a desire for excellence in design, digital, and marketing.
We design and build fast, flexible websites that empower ambitious businesses to launch campaigns without delays. Built for scale, SEO, and your brand.
Our award-winning web design and development team has spent 15+ years delivering high-quality, lead and revenue generating websites that go above and beyond our clients' expectations, every time. From premium one-off microsites to large-scale enterprise digital platforms, our clients trust us to deliver innovative, practical, and effective websites.
We offer the best advertising channels to reach your ideal audiences where they are active to accelerate your business growth. Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads.
Our Search Engine Optimisation (SEO) strategies elevate businesses to the top of search engine results. We work with innovative, growth-hungry brands and organisations to enhance online visibility, attract high-quality traffic, and drive sustainable growth.
Why ambitious businesses partner with Spicy Web:
📊 Transparent performance reporting — no chasing
🎯 Full-funnel digital marketing strategy
🔥 Content and ads that rank *and* convert
🤝 Campaigns handled by real specialists
BOOK A FREE DIGITAL MARKETING AUDIT
One of our senior digital marketing specialists will assess your current site and campaign, highlight issues holding back performance, and outline practical steps to boost leads. No hard sell — just real insight.
$0
2024
0 months
Challenge
With a focus on a progressive and creative education environment, the challenge for the Woodleigh School website was to present an engaging, dynamic, and truly unique digital flagship experience, while balancing the more practical day-to-day needs of a school’s website.
Solution
The website contains endless instances of engaging illustration and animation — we affectionately refer to them as ‘microdoses of joy’. Working with renowned Melbourne-based illustrator Carla McRae, we developed a set of animated illustrations that represent the key stages of education through the Woodleigh School system. These illustrations have been creatively integrated into the website design, ensuring a seamless and intuitive user experience.
Result
The outcome of this project is a user experience that truly pushes the boundaries of what a school website is expected to be. Like Woodleigh School, the new website is one of its kind in its field.
$6,384
2024
5 months
Challenge
Limited budget and complex CMS Many technical SEO changes had to be implemented via MND Victoria's internal teams using documentation from Spicy Web. All content and keywords had to balance search optimisation with the compassionate tone required when discussing MND. MND Victoria had to compete with larger national organisations including MND Australia and FightMND for organic search visibility.
Solution
Resolved sitemap inconsistencies, canonical errors, and improved site hygiene. Deployed structured schema markup for key pages, including Organisation, LocalBusiness, WebSite, Service, and FAQs. On-Page Optimisation. Implemented a strategic off-page SEO plan, building high-quality citations and backlinks to increase domain authority and elevate page-one visibility for key queries. Restructured educational content to both inform and foster empathy, supporting conversion triggers like donations.
Result
SEO Growth +24% increase in page-one keywords +240% increase in SERP features +4% growth in organic users Client Growth +14% increase in donation revenue +213% increase in merchandise revenue +11% increase in people supported
$0
2025
0 months
Challenge
Consolidate high-traffic URLs into a single website that streamlines bookings, inquiries, search, user resources, and information Manage a complex SEO migration, implementing redirects to retain search rankings and credibility Develop an intuitive backend to allow Allens Training flexibility and easy updates Integrate Allens Training’s site with their FindTraining platform for simplified course bookings Build a compliant website that aligns with Australian training provider regulations
Solution
Successfully merged a number of fragmented mini-sites into one unified Craft CMS website. Managed a meticulous SEO migration to preserve Google rankings, refining SEO keyword strategies to improve discoverability. Additionally, launched a collaborative short-term Google Ads campaign with Allens Training to bolster visibility during their marketing push. Seamless Course Booking Integration. Flexible, User-Friendly Backend for Allens Training staff.
Result
The team at Spicy Web has been a pleasure to work with. As a result of their hard work, we now have a fast, user-friendly website that is consistently generating strong traffic. We’ve seen a 400%+ increase in online enrolments and continue to see steady month-on-month growth. Mardi Abernethy, Executive Support, Allens Training
We’ve thoroughly enjoyed working with the SpicyWeb team on various brand activation projects over the past 12 months! They’re an absolute pleasure to work with; lovely, authentic, and genuinely down-to-earth, which is refreshing to experience in a digital agency. It’s clear SpicyWeb take great pride in their work, and that’s something every client will benefit from. Thanks, legends!
As someone who has worked in SEO for nearly 15 years, I'm generally a cynic about agency outsourcing. SpicyWeb is the real deal though - they are great on the technical side and managing the many different ranking factors other agencies forget, good at keeping track of many moving tasks, and very responsive. It was great to work with their team!
The team at SpicyWeb are the best Digital Marketing Agency I've had the pleasure of partnering with. They are so helpful and knowledgeable - not only do they work hard to deliver results for your business, they take the time to educate you so you fully understand what's being done and why (and to equip you with the skills for the future).
I enjoyed working with SpicyWeb's team a lot and they delivered a fantastic product. They stood out among other web developers from the very beginning not just for their expertise, but their enthusiasm for my project, and their willingness to learn and adapt their designs to the unique needs of my company's niche business model. Even when I had some barely-reasonable demands in the development process, they were always happy to assist and do the best their can, and still provide quality maintenance/monthly-update service even now.
We’ve been working with Spicy Web for about 8 months now, focusing on improving our rankings for unbranded keywords in highly competitive spaces. They’ve helped us clean up technical SEO issues and optimize on-page elements, which has made a noticeable difference in our rankings and organic traffic. Marcus, in particular, has been responsive, knowledgeable, and really invested in helping us succeed. Their work has been a big part of our progress, and I’d highly recommend them to anyone.
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
We're a Melbourne based Digital Marketing Agency, focused on growing your business online. Everything from SEO, PPC, Strategy, and Web Design we can do it all.
Melbourne, Victoria, Australia
Marketing Advice, Marketing Automation +22
Home Services, Ecommerce +3
Starting from $1,000
Award-winning Australian marketing agency growing businesses through digital channels. Unlike other SEO agencies, our award-winning team stays at the cutting edge of online innovation to keep you on top. No short-term quick fixes. No ugly surprises.
Melbourne, Victoria, Australia +2
Advertising, SEO +19
Fintech, Architecture +3
Starting from $1,000
80/20 Digital specialises in lead generation for service-based businesses. Our multi-award winning agency takes a strategy-first, data-driven approach, ensuring your business can grow profitably, predictably and sustainably.
Melbourne, Victoria, Australia
Marketing Advice, Amazon Marketing +61
Home Services, Insurance +29
$1,000 - $2,500
We are a results-focused Boutique Digital Marketing Agency in Melbourne. We specialise in all things digital which help our clients generate more sales and leads online, including bespoke SEO strategies that actually translate to real outcomes.
Melbourne, Victoria, Australia
AI Search Optimization, Marketing Advice +23
Ecommerce, Real Estate +3
Starting from $2,500
We assist in business growth through digital strategies elevating visibility and ensuring sustained client success.
Melbourne, Victoria, Australia
Marketing Advice, Marketing Automation +37
Home Services, Healthcare & Hospital +24
Starting from $1,000
Our team specialises in SEO, Web Design, Google Adwords, Facebook and Instagram advertising, WordPress/Woocommerce, Shopify and more. With over 20 years of experience, we have seen major changes in how the Internet works. It’s our job to keep up
Melbourne, Victoria, Australia
SEO, Web Development +5
Healthcare & Hospital, Construction +1
Starting from $1,000
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