STOLBER Digital Marketing Agency

Challenge

The challenge was to create an SEO strategy for a fairly new medical website. Creating an effective EEAT / YMYL-compliant SEO strategy that generates traffic in this niche is extremely difficult.

Solution

The solution was to position the client as an authority on the topic and go with a content-first approach. All content was thoroughly researched and reviewed and or written by medical professionals. This is crucial to success in this niche.

Result

This site is a poster child for effective medical organic SEO done right. It wasn't an over night success, it took consistent effort and regular communication with the client. The partnership with the client and the communication between us was one of the factors that led to success.

Challenge

B2B Industrial and Engineering SEO has some specific challenges as people may not be searching for your specific product names and equipment, however, this is often how pages are titled and positioned.

Solution

Deep keyword research covering full topical analysis and clustering of topics. Using a blend of classical analytical and modern keyword research where we "answer the SERP".

Result

Increased impressions and clicks through more closely aligning the products and content to what people are actually searching for. - 50% Increase in Clicks - High Conversion Rate - More Qualified Visitors

Challenge

SEO isn’t an overnight event, it's a continual process and we make that point abundantly clear to our clients, however, that doesn’t mean that there aren’t some quick initial wins and low-hanging fruit to leverage.

Solution

Sometimes fixing minor technical issues and cleaning up what Google has in its index can pay dividends. - Fix broken links - Fix site errors - Clean up historical indexing issues

Result

25% Traffic growth in 3 weeks. Existing established sites usually have a laundry list of technical items and indexing problems that can be holding them back. That was the case with this site. There are often some long-hanging fruit items that can get some initial quick wins.