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London, England, United Kingdom
10-49
2016
SugarNova is an integrated growth agency for ambitious operators. We were founded in 2016 and have spent the years since refining one core thesis: paid, organic, and earned channels perform better as one connected system than as separate retainers stacked on top of each other.
The flywheel we run looks like this. PR earns the backlinks that lift domain authority. Higher authority lifts SEO rankings. Better SEO grows organic traffic, which lowers blended CAC. Lower CAC frees up budget for better creative. Better creative earns more PR coverage. Each channel makes the next one cheaper and more effective.
What we do operationally: digital PR and earned media (run by Glossy PR, our specialist PR division for DTC, beauty, and wellness brands), SEO and AEO/GEO for the new generative search landscape, paid media across Google, Meta, TikTok and LinkedIn, conversion rate optimisation, lifecycle email and retention, and the analytics layer that ties it all together.
Who we work with: ambitious operators spending £10k to £250k per month on marketing. DTC eCommerce brands ready to scale. High-ticket lead generation businesses where every CPL counts. Founder-led companies where the work has to compound, not just spend.
What clients tell us is different about working with us: we run channels as one system, not as separate workstreams that bill independently. We report on blended performance, not vanity metrics inside individual channels. We brief the PR team on what SEO needs from coverage, the paid team on what CRO data says about creative angles. The flywheel only spins if every part is connected.
Working with brands across the UK, EU, and North America.
$120,000
2023
10 months
Challenge
During a housing market downturn, a high-end luxury kitchen brand aimed to increase lead generation, seeking an additional 2-3 jobs per month. The economic climate posed significant hurdles in attracting new clients and maintaining revenue growth.
Solution
We implemented a targeted approach by identifying the Ideal Customer Profile (ICP), creating compelling lead magnets, optimising the sales funnel, and integrating an efficient CRM system. This strategic alignment ensured the brand's messaging reached the most receptive audience, maximising lead gen.
Result
We exceeded client expectations by generating a high volume of quality leads, necessitating a significant expansion of their workforce to manage the increased demand. This surge in lead acquisition not only bolstered revenue but also supported business growth by establishing SOPs and scaling.
$180,000
2022
12 months
Challenge
A high-end wedding venue, offering services priced over £20,000, sought to fill their calendar year-round with bookings. The primary goal was to generate a substantial number of leads to ensure consistent business operations and revenue.
Solution
Our work involved consulting on their existing strategy to refine their approach, alongside developing effective upsell opportunities to enhance revenue. We implemented targeted marketing initiatives designed to attract their ICP, focusing on the unique value and luxurious experience.
Result
Our strategic effort resulted in the venue being booked for the next 36 months, providing the financial stability and market positioning required to increase their pricing incrementally. This solidified their status in the high-end market segment and ensured sustained business growth and profit.
$250,000
2023
12 months
Challenge
Entering a complex and competitive supplement market required detailed audience research and strategic planning to avoid costly testing phases and direct competition with established brands. The need for efficiency and cost-effectiveness was paramount.
Solution
We utilised expert analysis and advanced tools to conduct comprehensive market research and competitor strategy reverse-engineering. This approach minimized the need for trial and error, saving time and resources. We identified a new audience segment to target, optimising marketing efforts.
Result
Successfully launched the supplement brand into the market without significant testing costs. The strategic audience diversification and insights gained from competitors' strategies led to cost savings, effective stock management and profitability. Gained valuable market intelligence for the future
SugarNova is more than just a brand. It’s a powerhouse of creativity, innovation, and excellence. As the driving force behind Glossy PR, SugarNova seamlessly blends strategy with style, ensuring that every project, event, and campaign is executed with precision and impact. Over the past 15 months, their PR services have been exceptional, delivering strategic, high-impact support that has elevated my brand. Their expertise, attention to detail, and industry insight have been invaluable, securing opportunities that truly amplified my presence. Highly recommend for anyone looking to make a lasting impact!
GlossyPR aren’t just another PR agency — they actually get it. Sharp, proactive, and with a real personal touch that makes you feel looked after, not just billed. They’ve helped us land coverage that actually matters, and it’s felt more like building a relationship than just a service. Couldn’t recommend them enough.
Shayne and Tim were such a pleasure to work with! Both are extremely knowledge in their areas of work and helped us complete a lot of heavy lifting cleaning up our Meta business suite and Google Merchant Center. I'd recommend them to any others looking for guidance and calculated strategy development for Meta and Google advertising. Would like to work with them again in the future!!
Sugarnova are by far the most experienced, professional company I have had the pleasure working with in a long time. They understand the market and most importantly the brief. Highly recommend checking them out and working with them. Thanks team 🚀
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Starting from $2,500
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