Thrive Business Marketing

Challenge

A national law firm was investing in paid advertising, but the quality of the leads was not where it needed to be. The firm was receiving inquiries, yet too many were poor-fit leads that consumed staff time without turning into meaningful case opportunities. - Approx 95% of leads were not qualified. - Cost per lead was not profitable. - Ad spend needed to create better case opportunities, not just more inquiries. - Budget needed to be reallocated toward stronger campaigns and channels

Solution

- Audited campaign performance by channel, campaign, and lead quality. - Reallocated budget toward campaigns producing stronger qualified lead volume. - Improved ad targeting to reduce poor-fit inquiries. - Refined ad messaging around higher-intent practice needs. - Tracked leads beyond form submissions to measure SQLs and open cases. - Optimized to business outcomes instead of surface-level lead volume.

Result

Results: - Paid ad engagement increased 107%. - Paid CTR increased 38%. - Cost per lead dropped 65%. - Leads acquired increased 55%. - SQLs increased 187%. - Paid ad ROI more than tripled. - Open cases from paid ads grew 126%.

Challenge

An Immigration law firm had flat organic and paid growth and needed a stronger cross-channel (SEO, AI, and Paid) strategy to become more visible across Google and LLM / Answer Engines to match their firm’s growth goals. They also struggled with intake and qualifying leads up front.

Solution

Through our campaigns, we: - Improved SEO visibility to create a stronger organic lead source. - Reworked paid ad campaigns to reduce poor-fit leads. - Focused tracking on SQLs, consultations, open cases, ROI, and revenue. - Improved lead qualification and funnel visibility. - Identified which channels and campaigns were driving real business outcomes. - Built a growth strategy around case openings, not just traffic or raw lead counts.

Result

Full-Funnel Growth New leads increased 89%, SQLs increased 316%, and consultations increased 59%. Case Openings The most important outcome was growth in actual cases. Open cases increased 86%, showing that marketing improvements were translating into stronger business results. Revenue and ROI Revenue increased 88%, while ROI improved 47%. The firm was able to create more growth from stronger systems, better qualification, and improved visibility into performance.

Challenge

A national provider of medical supplies contacted us after believing their revenues were not matching the “success” their prior agency was touting. They asked us to analyze and report back with our findings.

Solution

- Evaluated ecommerce system and setup - Assessed sales, flow-through, margins, and marketing channels to build ROI-map - Delivered final reporting showing glaring issues in SEO and Google Ads. Client then asked us to take over... - Initiated website conversion improvement project - Took over and optimized complete SEO and Ads structure

Result

Our results were the best the company had every seen: - Increased SEO rankings 677% - Decreased ad spend by $12k/mo - Improved purchase completions by 34% - Increased monthly revenue by more than $87k/mo - Added a net gain of $1.3million annually to the business