UnFoldMart

Challenge

Grest.in operates in a highly competitive refurbished electronics market, competing with major ecommerce platforms for high intent searches related to refurbished iPhones and Apple devices. Organic visibility was limited, CTR remained below 0.7 percent, and traffic struggled to convert despite strong search demand. The goal was to increase qualified organic traffic and improve keyword rankings for commercial queries.

Solution

UnFoldMart implemented a comprehensive ecommerce SEO strategy combining technical SEO, content authority, and conversion optimization. This included content hub development, category and product page optimization with structured data, internal linking improvements, high intent keyword targeting, and optimization for rich results and product snippets to improve visibility and CTR.

Result

Within six months, organic clicks increased from 20.2K to 72.4K, representing 258 percent growth. Impressions grew from 2.9M to 7.55M, CTR improved from 0.7 percent to 1 percent, and average position improved from 15.4 to 8.6. Over 57 keywords reached Top 3 positions, driving sustained ecommerce growth.

Challenge

The client was a premium terrace design and landscaping company operating in a competitive urban market. While the brand had a strong portfolio, it struggled to attract high intent leads for luxury projects. Previous campaigns delivered high cost per lead, low conversion quality, and inconsistent revenue due to a long and cost intensive sales cycle.

Solution

UnFoldMart implemented a performance driven lead generation strategy using Google Ads and Meta Ads. Campaigns were geo targeted and intent focused, supported by conversion optimized landing pages and structured lead capture. Advanced audience segmentation, retargeting, and CRM based follow ups were used to nurture high value prospects and improve lead quality.

Result

The campaign delivered a 2.5x increase in qualified leads while reducing cost per lead by 40 percent. Conversion rates improved by 25 percent due to optimized landing pages and structured follow up workflows. The client achieved consistent high quality inquiries and recorded approximately €170,000 in monthly revenue growth, generating a 3.5x return on ad spend.

Challenge

SquareOps was a growing DevOps and SRE services provider facing limited organic visibility in competitive global markets. The website was stuck at approximately 631K impressions and struggled to compete with larger enterprises such as TCS and Infosys for high intent DevOps keywords. The goal was to improve global search visibility, authority, and qualified inbound traffic through organic search.

Solution

UnFoldMart implemented a structured SEO strategy focused on authority building across search and AI driven discovery. This included creating content hubs, targeting geo specific keywords for key markets, improving internal linking and structured data, and optimizing content for AI Overviews. Continuous performance monitoring and iterative optimization ensured scalable results.

Result

Within six months, organic impressions increased from 631K to 2.27M, representing more than 3.5x growth. The website achieved over 1900 ranking keywords, including 77 keywords in the Top 10 and 6 in the Top 3. SquareOps also gained visibility in Google AI Overviews, strengthening global authority and reducing reliance on paid acquisition.