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VisionPoint 360 Marketing
Orlando, Florida, United States
1-9
2013
VisionPoint 360 Marketing is a Florida agency built for one kind of business, the trades. Roofing, painting, pools, plumbing, restoration, concrete, remodeling, HVAC, landscaping and the contractors who work alongside them. I am Misty, I run this agency, and when you hire us you deal with me, not a sales rep who hands you to someone you never met.
Most contractors do not need more marketing. They need the phone to ring with people in their service area who are ready to book. That is the only thing I measure. Rankings and impressions are interesting, booked work is the point.
What we do
Local SEO. We build out your service pages and city pages so you show up for the work you actually want, in the towns you actually drive to. Technical cleanup first, then content, then internal structure. No shortcuts and no link schemes.
Google Business Profile. This is the single most underworked asset for a contractor. Categories, services, service areas, photos, posts, Q and A, review generation and review response. For many of our clients the map pack sends more calls than the website does.
Google Ads. Search campaigns built around job types and locations, with call tracking and conversion tracking in place before a dollar is spent. We do not launch on guesses. If the tracking is not right, we fix the tracking first.
Websites. Fast, clean, mobile first sites that load on a phone in a truck cab and make it obvious how to call you. Built to be found and built to convert, not to win design awards.
Content and social. Service pages, project write ups, seasonal pages and the steady posting that keeps your profile active and your brand familiar in your market.
How we work
Foundation first, then visibility, then volume. I will tell you in month one what is realistic instead of promising page one in thirty days. Reporting is in plain English. You get a real person on the phone. I keep a deliberately small client roster and I do not take two competing companies in the same trade in the same town, because that is a conflict no agency can honestly manage.
Month to month, no long contracts, thirty days notice. We are based in Orlando and we serve contractors across Florida. If we are not the right fit I will tell you that on the first call and point you somewhere better.
$2,500
2026
4 months
Challenge
A windows and doors contractor had a new site with almost no organic presence. Nobody was finding them for the product and service searches they wanted, and every lead was coming from paid or referral. The goal was simple, build an organic footprint from zero and start earning clicks from people searching for their services, without buying links or waiting a year to see movement.
Solution
Technical cleanup first, then Search Console setup and verification so performance was measurable. Rebuilt titles and meta descriptions around real search demand from keyword research. Restructured the site so each product line had its own page and its own target terms, with internal links from the main pages into them. Monthly monitoring of impressions, clicks and average position, adjusting titles and on-page copy based on what was gaining traction.
Result
Google Search Console data, May to August 2026. Impressions grew from 197 in the first tracked month to 1,696 in August, an increase of over 8 times. Clicks grew from 21 to 53 per month in the same window. Average positions improved into page one range for the core service terms. All figures are from Search Console, not estimates.
$2,500
2026
3 months
Challenge
A pool cleaning and service company in Central Florida was invisible in search outside of their own brand name. In a market where homeowners search by town, being absent from those results meant losing work to competitors who were showing up. The goal was to get in front of local homeowners searching for pool cleaning and maintenance in the surrounding towns.
Solution
Built out location and service pages so the site could rank for the towns they actually serve instead of one generic services page. Cleaned up titles and meta descriptions, fixed on-page structure, and made sure every page was indexed and reporting properly in Google Search Console. Google Business Profile was tightened up at the same time, categories, services and service areas, so the map results and the website were pulling in the same direction.
Result
Google Search Console data, June to August 2026. Monthly impressions grew from 4,287 to 9,159, more than double in three months, with clicks rising alongside. The site went from effectively no organic footprint to appearing regularly in local search results across the towns targeted.
$2,500
2026
4 months
Challenge
A public adjusting firm had a website that was not being found for the claim types they handle. Their work depends on property owners searching at the moment a claim is denied or underpaid, so being absent from those searches meant losing cases to larger competitors with bigger marketing budgets.
Solution
Search Console verification and clean reporting first, so decisions were based on data. Built dedicated pages for each claim type they handle instead of one catch all services page. Rewrote titles and descriptions around the language property owners actually search with. Added conversion tracking for form submissions and phone taps so leads could be counted properly rather than guessed at from traffic numbers.
Result
Google Search Console data, May to August 2026. Impressions grew from 178 in May to 975 in August, more than 5 times. Clicks per month grew from 15 to 26 over the same period, a 73 percent increase, with the growth coming from the new claim type pages rather than brand searches.
working with Misty has honestly been a great experience. She took the time to really look at everything I’ve built so far and gave me a level of feedback that felt both thoughtful and practical. Nothing felt generic or rushed. You can tell she actually understands how authors grow their platform and what needs to happen behind the scenes to make things work. What stood out the most to me is how clearly she explained everything. She didn’t just point out what needed improvement, she laid out why it matters and how it connects to the bigger picture. That made it much easier to understand where I’m at and what steps actually move things forward. She’s also very easy to talk to and genuinely supportive. It never felt like I was being talked at or sold to. It felt more like working with someone who wants to see you succeed and is willing to guide you in the right direction. Overall, I’d definitely recommend her to anyone serious about building their author platform the right way.
Misty is all around amazing at her job. Shes very detailed oriented and listens to her clients needs. I definitely give her a 5 star review and recommend her to anyone needing her services!!!
Misty is wonderful with her communication and helping me to understand how important marketing and websites can be to a business. As an older gentleman transitioning to more technology and online marketing, keeping a website up and running she has been instrumental in getting me setup and going so I can grow ny business in todays world! Highly recommend!
they are great! They are super helpful and punctual and create the best marketing I need for my business. they are great. they are super helpful, punctual and creative. The best marketing I need for my business. I would recommend Misty and her Incredible talent wanting to put some sparkle in their business designs! 😊
These are hard working professionals who’s a real assets to your team. You can trust the guys at VisionPoint 360 to grow your business fast with their expertise in web development and SEO
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
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