Waivium

Challenge

United Metal Buildings makes premium custom steel buildings, but their branding felt cheaper than the work they delivered. Their website ran just five pages with little SEO value and no clear path to convert visitors into serious leads. Social content lacked strategy and education, and sales campaigns needed stronger, more consistent creative. They had the capability to sell premium — they needed a digital presence and branded system to match it across web, ads, social, and dealers.

Solution

Waivium expanded UMB's five-page site into a real sales and SEO tool, adding product pages, blog content, and clear quote paths. We built a custom Dealer Dashboard for training, marketing assets, and sales resources, then connected product pages to Google Merchant Center for Google Shopping. We launched branded campaigns like Spring Stampede and No Days Off across Google and Meta, created the Building Smarter 101 education series, and refined the brand to a more premium look.

Result

62.5% increase in average project value. 30% increase in internal sales revenue. 494% keyword growth in a single year. Website health score climbed from 84% to 99%. The result: stronger premium positioning, more qualified quote requests, and less reliance on paid ads to drive sales.

Challenge

Selmi's is a fourth-generation family farm whose business shifts fast — greenhouse season to sweet corn, produce, and fall activities. Their previous agency didn't understand those rhythms. The website wasn't ranking locally for seasonal offerings, social wasn't drawing the right community, and the brand lacked a distinct tone. Marketing felt disconnected across digital and in-store. They needed a partner to own the website, content, and creative so their team could focus on the farm.

Solution

Waivium built a seasonal website structure that ranks Page 1 locally for specific product pages, so customers find what they're already searching for. We added a fundraising intake system to automate sign-ups, a loyalty program to drive repeat visits, and customer-focused campaigns including bilingual collateral and a gardening competition. Ongoing video content and unified branding tied the website, print, and in-store experience together across every season.

Result

185% increase in organic traffic. 9,000+ new social followers. A 10.4X return on their Growth Partner Core plan. Website health score rose from 87% to 100%. Each season now feels easier for customers to find, follow, and shop — and the Selmi's team stays focused on growing and serving, not chasing their marketing.

Challenge

Mexicali Rose was known locally, but mostly for smaller events like birthdays and graduations — lower-revenue bookings that rarely led to upgrades or larger celebrations. After remodeling the space, they wanted to become the go-to affordable wedding venue within a 50-mile radius. But word-of-mouth wasn't enough to change how people saw them. They needed a website, brand, and marketing system that made newly engaged couples feel confident enough to picture their wedding there.

Solution

Waivium repositioned Mexicali Rose from general event space to wedding-ready venue. We built a custom website that put weddings front and center, with a transparent pricing page that gave serious couples answers before reaching out. We refined the brand to feel more polished, ran targeted Meta ads to reach newly engaged couples, and used real wedding footage so couples could see the space in action — while still supporting graduations and seasonal events.

Result

In just six months, Mexicali Rose doubled its wedding bookings and pulled 3 months ahead on consistent reservations — with couples already booking for the following year. By shifting from low-revenue events to wedding-focused positioning, the venue now attracts better-fit, higher-value bookings. As the owner put it: customers are already reaching out for next year.