wukonig.com

Challenge

A B2B client with high-ticket offerings was generating too few qualified leads to sustain pipeline growth. The target: at least 4 high-quality leads per month. Existing paid search campaigns were burning budget on underperforming keywords, and there was no holistic view connecting ad spend to actual sales-qualified opportunities. The client needed a strategic partner to identify what was working, cut what wasn't, and build a sustainable lead engine — not just more traffic, but the right traffic.

Solution

We deployed our proprietary "Business Radar" technology for holistic tracking across the full funnel — connecting Google Ads, organic search, and CRM data. This allowed us to identify and eliminate underperforming paid keywords in a complex B2B environment. We then shifted budget to high-intent terms and strengthened money keywords organically through targeted SEO. Combined with lead nurturing workflows and continuous optimization, we built a compounding flywheel rather than a one-time campaign

Result

We exceeded the target with an average of 4.42 qualified leads per month. Lead quality improved significantly — 46% of all inquiries were a precise fit, a sharp increase year over year. The sales pipeline was filled with seven-figure opportunities. Most importantly, results compounded over time: inquiries reached an all-time high, demonstrating a sustainable flywheel effect. The client gained not just leads, but a proven, data-driven system for long-term B2B growth in organic and paid channels.

Challenge

Two established corporate portals with significant domain authority, tens of thousands of URLs each, and international reach were to be merged onto a new, shared domain. The risk: In a migration of this scale, rankings, organic traffic, and thus inquiries can easily be lost permanently. Additionally, the new domain had to build its authority while both old domains were shut down. Any mistake would have been immediately apparent to the business.

Solution

We planned the SEO strategy for the merger and oversaw its implementation: inventory of all valuable URLs, a seamless redirection concept, prioritization of pages with the greatest business contribution, securing indexing and rendering, and ongoing monitoring during and after the migration. In parallel, we managed the authority building of the new domain and properly aligned the international structure with country and language versions.

Result

Visibility and rankings from the two old domains were successfully transferred to the new domain, which has built its own strong authority. The collaboration has continued since then and now encompasses technical SEO, international structure, analytics setup, and the development of an operating model for visibility in AI search systems. Quote from the product manager: "Professional approach, in-depth SEO expertise, and a true sparring partner on equal footing."

Challenge

An international industrial service provider with sales and technical teams in several countries faced a question familiar to many B2B organizations: AI tools were available but used sporadically and without a systematic approach. Within the sales department, there was uncertainty about whether and where AI could actually help in day-to-day operations. The risk lay on both sides: ignoring AI and missing out on potential efficiency, or using it incorrectly and losing the personal touch with generic texts.

Solution

As part of the global sales and technology meeting, we conducted the training "How to Prompt for Sales Success." It wasn't a presentation about tools, but rather a transferable structure: Why (context), Who (role), What (expectation). Participants worked on their real-world problems, resulting in three use cases: a conversation simulation with real-time feedback for objection handling, support for pre-qualification and initial contact, and structured market and account research.

Result

Depending on the use case, the time savings amounted to eight hours or more. Crucially, the team was able to apply the prompt structure themselves, rather than relying on pre-made templates: tools change rapidly, but the expertise remains. The client described the training as an inspiring guest lecture with impressive use cases demonstrating how AI accelerates, personalizes, and makes sales smarter. Collaboration rating: 5 out of 5.