Yael Consulting

Challenge

In 2017, a marine cleaning product company partnered with us to grow their online sales. Competing in a niche industry with established players, they needed a marketing strategy that highlighted their eco-friendly value and effectiveness while driving consistent revenue growth.

Solution

We began with Google Ads and later expanded to Meta and Microsoft during peak boating seasons. We refined ad messaging, promoted key holidays, and used customer testimonial videos to create authentic content. We also improved website conversion elements and maintained tight collaboration to stay aligned with goals.

Result

In July 2024, they achieved their first $100K month across all channels. From July 2021 to 2024, sales rose 233% and revenue grew 200%. A major milestone after years of steady growth.

Challenge

When Yael Consulting began working with Hyperwear at the end of 2022, the company was best known for its weighted vest. Their goal was to scale revenue across a broader range of products while building brand recognition in a competitive fitness and wellness market.

Solution

We launched targeted Google and Microsoft Ads, later expanding to Meta. A pre-launch email funnel built anticipation and drove immediate sales. As growth accelerated, we diversified campaigns to promote sandbags, battle ropes, and jump ropes, reaching new audiences and expanding revenue sources.

Result

Hyperwear doubled its revenue from 2023 to 2024 and surpassed the 2024 total within the first nine months of 2025. Advertising alone drove more than $1 million in 2025. With growth on track to triple 2023 numbers, Hyperwear was recognized as one of the 5000 fastest-growing companies in 2025.

Challenge

In early 2022, Suites by NYLO was just an idea on paper. With only a single small office to fill and zero advertising, the brand faced the challenge of introducing a completely new concept of fully equipped medical office spaces in Midtown Manhattan to healthcare and beauty professionals. They needed a digital marketing strategy that would establish their presence in a crowded NYC market and drive qualified leads to book suites.

Solution

Yael Consulting launched targeted Google and Meta ad campaigns designed to reach dentists, estheticians, med spas, and other specialists looking for ready-to-use medical offices. By crafting tailored messaging, refining ad copy, and focusing on niche audience targeting, the campaigns generated steady interest and high-quality leads. The strategy emphasized measurable growth while maintaining flexibility to adapt as new locations came online.

Result

The impact has been transformative. Suites by NYLO expanded from one small space in 2022 to three thriving locations with 15 or more suites each, operating at 90 percent booking capacity. A fourth location is already underway. In just a short time, the company has grown from zero digital presence to a recognized and in-demand brand across New York City. This demonstrates how the right digital marketing approach can accelerate business growth.