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Miami, Florida, United States
1-9
2021
What we do
1212 Agency is a performance marketing partner for B2B SaaS companies. We own the full search stack: technical SEO, answer engine optimization, paid search, paid social and digital PR. Every channel is measured against pipeline, not impressions.
Services
- SEO: technical audits, site architecture, on-page optimization, content strategy, programmatic and product-led SEO built around bottom-of-funnel intent
- AEO and GEO: entity optimization, schema markup and content structured to be cited by ChatGPT, Perplexity and Google AI Overviews
- PPC: Google Ads, Bing Ads, LinkedIn Ads and Meta Ads, from account build and conversion tracking through ongoing bid and creative optimization
- Digital PR and link building: editorial placements that move domain authority and rankings on commercial pages
- Paid social: demand generation, retargeting and lookalike prospecting built for long SaaS sales cycles
- Measurement: server-side tracking, CRM integration and closed-loop attribution
How we work
Pipeline over vanity metrics. We report MQLs, SQLs, demos booked, pipeline value and CAC. Rankings and impressions are inputs, not outcomes.
Senior-only and founder-led. You work directly with the strategist running your account. No account manager layer, no junior handoff after the sale.
Closed-loop measurement. We connect Google Ads, Meta, LinkedIn and organic search to HubSpot and GA4 so every keyword and campaign ties back to revenue, not just form fills.
Weekly optimization. Search term reviews, negative keyword hygiene, creative testing and landing page iteration run weekly, not quarterly.
Why 1212 Agency
Google Partner and Google Ads Certified. 10+ years managing paid media across Google, Meta, LinkedIn and Bing. Experience across CultureTech, AI, SportsTech and vertical SaaS, from lean $40 per day test budgets to accounts producing seven figures in attributed revenue.
Who we work best with
B2B SaaS companies from seed through Series B, with an ACV above $5,000 and a defined ICP, ready to invest a minimum of $3,000 per month.
Get started
Free 30-minute search and pipeline audit. We show you where demand exists in your category, what competitors are capturing, and what it costs to win it.
$200,000
2020
72 months
Challenge
A CultureTech B2B SaaS was spending consistently on Google Ads and generating traffic, but almost none of it converted into qualified pipeline. Campaign structure mixed intents, landing pages were generic, and conversion tracking stopped at the click, so the team had no way to tell which spend produced revenue.
Solution
We rebuilt the account from scratch. Search, Display and Performance Max were restructured by intent and segment, with query mapping and weekly negative keyword hygiene to cut waste. We built segment-specific landing pages so each audience hit a page matched to its use case. Server-side tracking was implemented and connected to the CRM, so closed revenue flowed back into Google Ads. Bidding was then optimized toward cost per qualified demo and cost per closed deal instead of raw conversions.
Result
The account moved from click volume to measured revenue. Total attributed revenue reached $2.1M. Spend concentrated on the segments that produced closed deals, cost per qualified demo dropped, and the client gained full visibility from keyword to closed revenue inside their CRM.
$5,000
2026
1 months
Challenge
An AI B2B SaaS needed qualified pipeline fast for a sales team that was under-fed. LinkedIn was the obvious channel but cost per lead was too high to hit volume targets. The client needed a cheaper source of decision-maker leads without flooding the team with unqualified conversations.
Solution
We built the program on Meta, which most B2B teams skip. Lookalike audiences were built from existing customers and closed-won data to reach decision-makers rather than end users. Creative was written around specific operational pain points instead of product features. We added a qualification step between form fill and sales handoff so only sales-ready leads reached the team, and automated speed-to-lead follow-up and nurture sequences through GoHighLevel.
Result
33 qualified sales opportunities in 30 days, at a fraction of the LinkedIn cost per opportunity for the same audience. The sales team worked only pre-qualified conversations, and the qualification and follow-up system continued running as an always-on pipeline source.
$3,000
2026
3 months
Challenge
A SportsTech B2B SaaS came in with a $40 per day budget and needed proof that paid search could work before committing more spend. At that budget there was no room for testing broad keyword sets or learning phases, so every dollar had to go to searches with immediate buying intent.
Solution
We stripped the account down to the highest-intent keywords only, cutting research and comparison terms entirely. A tight bidding strategy was built to maximize output per dollar at low daily spend, with strict negative keyword control to prevent budget leaking into irrelevant queries. We then streamlined the funnel from click to demo booking, removing steps and friction so the limited traffic converted at the highest possible rate.
Result
$30K in revenue in 3 months on a $40 per day budget. The account produced a proven cost per demo and cost per closed deal at small spend, which gave the client the confidence and the unit economics to scale budget with predictable returns.
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