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Bonfire Digital

Bonfire Digital

Performance Digital.
4.7

Perth, Western Australia, Australia

Melbourne, Victoria, Australia

50-249

2012

Bonfire is an award-winning Performance agency headquartered in Subiaco, Western Australia. For the last 25 years, Bonfire has worked with Australian brands to create data-driven strategies that deliver measurable ROI.

In 2025 Bonfire was named Digital Agency of the Year by Campaign Brief WA and has been regular finalist of Agency of the Year and insights-specific awards since 2017. Bonfire is also the current recipient of both Google Premier Partner status, a recognition only awarded to the top 3% of agencies in Australia, and Meta Badged Partner status.

At the core of Bonfire’s service offering are search engine optimisation (SEO), search and social advertising, performance media, and insights and analytics.

Bonfire’s enviable track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology and an in-house team of 50+ of Australia’s brightest digital minds.

Bonfire has worked with clients such as BONDS, Synergy, REIWA, St John, Cancer Council WA, CurtainWorld, Furniture Bazaar, Bowra & O’Dea and Aussie Natural Spring Water.

Budget per project
$5,000 - $10,000
Project duration
  • Starting from 3-6 months
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

In 2020, Furniture Bazaar partnered with Bonfire to develop a strategy that would stimulate business growth, both through their online store and their bricks and mortar outlets. The brand partnered with Bonfire to improve their organic ranking and grow website traffic.

Solution

After conducting a thorough market analysis and investigating search trends, Bonfire reshaped Furniture Bazaar’s website applying on-page content optimisation to specifically focus on individual product keywords (i.e., recliner lounges, mattresses, outdoor settings).

Result

The organic search campaign achieved accurate search intent, delivering unprecedented brand awareness, traffic growth and growth in online and offline sales. The number of keywords in the top 3 positions grew by 114% over the last year (comparing 43 keywords in the top 3 spots now to 20 in 2019).

Challenge

In 2021, WA recorded its worst ambulance ramping figures and a drop in emergency response times due to an under-resourced and under-pressure hospital system. As a result, St John tasked Bonfire with promoting its first aid training, kits, first aid responder app, and Urgent Care Centres.

Solution

After conducting a thorough market analysis and investigating search trends and ecommerce data, Bonfire were able to understand how consumers were searching. Bonfire developed a series of awareness campaigns on Facebook and Instagram as well as promotional campaigns to drive sales for first aid kits

Result

The number of first aid kits sold increased by 3% YoY and the number of defibs sold increased by 47% YoY. The number of “defib” key phrases that St John rank for were up 1400 positions on Google YoY and organic traffic was also up a whopping 320% YoY.

Challenge

In 2022, the Treasury Laws Amendment (Electric Car Discount) Bill was passed in Australia, which exempted electric vehicles from fringe benefits tax. Fleet Network faced the challenge of effectively reaching and engaging with their target audience.

Solution

Based on our analysis, Bonfire developed a multi-channel marketing strategy that targeted audiences across Facebook, Instagram, LinkedIn, and YouTube. The strategy consisted of three distinct stages that corresponded to the consumer’s buying journey: top, middle, and bottom of the funnel.

Result

The results of the campaign were impressive, with Fleet Network seeing a significant increase in website traffic, leads generated, and conversions. The company saw an increase in enquiries of 1,793% and a 1,567% increase in sales from December 2022 to February 2023.

Our awards
Perth, Western Australia, Australia agency Bonfire Digital wins Data & Insight Driven Marketing - Finalist 2023 - AMI Awards award
Perth, Western Australia, Australia agency Bonfire Digital wins Google Premier Partner 2023 award
Perth, Western Australia, Australia agency Bonfire Digital wins Insight Driven Marketing - Winner 2022 - AMI Awards award
Perth, Western Australia, Australia agency Bonfire Digital wins Use of Data - Winner 2021 - Campaign Brief Awards award
Perth, Western Australia, Australia agency Bonfire Digital wins Marketing Agency of the Year - Finalist 2022 - AMI Awards award
Perth, Western Australia, Australia agency Bonfire Digital wins Digital Agency of the Year - Winner 2021 - Campaign Brief Awards award
Reviews

4.9

The average rating is based on reviews from both Google Maps and Semrush.
EVR BRAND STUDIO
on
Jan 29, 2026

We’ve had a great experience working with Bonfire and regularly recommend them to clients who need strong SEO, SEM and paid digital media support. Their team is strategic, commercially minded and easy to collaborate with, and they integrate seamlessly with broader marketing teams. Most importantly, they focus on real outcomes across the whole digital ecosystem and long-term performance, not just quick wins. Feedback from our shared clients has been consistently positive, and Bonfire are a partner we trust and value.

Luma: For her health and wellbeing
on
Feb 26, 2026

Bonfire have been the most incredible agency to partner with. Right from the beginning, they cared deeply about our brand campaign, our mission and goals, and undertook deep research to understand our industry and brand. They asked thoughtful questions about who we were to ensure they represented our brand not only accurately but truthfully, strongly and dynamically. Luke, Rene, Abbie and the wider team went above and beyond every step of the way - delivering a campaign that not only was resonant but achieved huge results too. Couldn't recommend them enough.

Tony Paterson
on
Mar 3, 2026

Working with Campbell McAullay has been an absolute pleasure. His willingness to help, proactive approach to finding solutions, and ability to offer clear, practical advice have made a real difference to our business. Campbell consistently goes above and beyond, and his support has helped us in more ways than we can count. Thank you for everything you do, Cam we genuinely appreciate it.

Girish Shah
on
Aug 29, 2025

Been a while since working with Bonfire. Our account manager Nicole is through. More importantly she understands our brief and delivers. Her reporting gives us direction where to use our marketing funds. We also witness their proactiveness in the new AI space. Recommend Bonfire anytime .

Brenton Baker
on
Jul 28, 2025

I’ve used and recommended Bonfire for many years and I’m constantly impressed with their results and customer service. A special mention to Brodie and Evan who always go above and beyond to ensure every campaign runs smoothly and our goals are not only met but exceeded. Their responsiveness, strategic insights, and genuine care make a real difference. If you're looking for a results-driven SEO team, look no further.

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