WellNow Urgent Care は、7 つの州にある 210 を超える拠点でブランド認知度と患者の来院を促進する必要がありました。緊急治療の患者は主に近隣のセンターを選択するため、WellNow は、認知度を高め、新規および既存の施設に患者を誘致し、各拠点での結果を監視するために、超ローカルなアプローチを必要としていました。課題は、ローカルなエンゲージメントとブランドの一貫性のバランスを取り、すべての市場で測定可能でコスト効率の高い成長を実現することでした。
ソリューション
Adcetera は、サービスと場所による可視性と関連性を高める、ターゲットを絞ったローカル検索広告の SEM に重点を置き、場所に特化したメディア戦略を策定しました。SEM を OOH、ラジオ、テレビ、Nextdoor で補完し、一貫性のあるブランディングとコミュニティ エンゲージメントを確保しました。カスタム ダッシュボードでメディアの影響を追跡し、リアルタイムの最適化によって訪問単価を絞り込み、WellNow の各場所への患者数を増やすことができました。
結果
Adcetera の戦略により、2 四半期で患者の来院が 75% 増加し、遠隔医療の予約が 170% 増加し、WellNow の来院単価効率が 60% 改善しました。このキャンペーンの成功により、Adcetera は 2023 Search Engine Land Award の PPC 部門で最優秀小規模代理店賞を受賞し、緊急医療マーケティングにおける当社の影響力のあるデータ主導のアプローチと測定可能な成果が評価されました。
賞
クチコミ
5
この平均レーティングは、GoogleマップとSemrushの両方のクチコミに基づいています。
Cheryl Chadwick
オン
Oct 7, 2023
Adcetera is one of the most community-minded businesses we've had the pleasure of working with. They are very professional, friendly, dedicated, and on the cutting edge of advertising strategies. Adcetera designed our new logo, website, and mission statement that has received so much recognition and praise from our clients and sponsors. In addition to their creative advertising expertise, they have sent volunteers and resources to join us in our mission and have made a huge impact in our community. If you are searching for an advertising firm, look no further, because there is none better than Adcetera!
Joanne
オン
Nov 7, 2023
We have been working with Adcetera for over 15 years. Their creative resources, strategic marketing skill set and execution are second to none. They truly care about their clients and deliver cutting edge solutions on each and every project. What also sets them apart is their people…they are simply wonderful to work with and make every single interaction enjoyable, as well as productive.
Michael Gonzalez
オン
Oct 12, 2023
I have had the pleasure of working with the Adcetera team on several occasions over the years, on high visibility projects both large and small. From beginning to end, they help navigate the creative process - understanding needs, audience, and budget. They have a proven formula with experts to help with strategy, print, web design, whatever it takes. This professional team at Adcetera has always delivered and exceeded my expectations.
Janitorial Services
オン
Oct 24, 2023
We wholeheartedly recommend ADCETERA to anyone seeking a reliable, creative, and results. Their exceptional skills, dedication, and friendly nature make them an asset to any collaboration. We are grateful for the opportunity to work alongside such an outstanding company, and we look forward to many more successful ventures together. Thank you, ADCETERA, for your unwavering support and commitment to our shared success. It is truly a privilege to work with y’all.
Jessica Burnett
オン
Jan 26, 2024
Working with Adcetera has been a transformative journey for KBR, beginning with the complete rebuild of our website in 2019. The agency's dedication to excellence was evident as they not only met but exceeded expectations, setting the stage for a series of successful projects. In subsequent years, Adcetera showcased their expertise with helping us with major website refreshes in 2021 and 2023, creating an interactive and intuitive user experience that distinguishes KBR as leaders in the market and differentiates us from competitors.
The collaboration has also yielded exceptional videos, including our 2023 Capabilities video, which earned a well-deserved 2023 Viddy Award. Adcetera's professionalism, creativity, and consistent delivery of outstanding results make them a go-to-marketing partner for us.