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Toronto, Ontario, Canada
10-49
2017
Noetic Marketer is a Toronto-based digital marketing agency serving educational institutions across North America.
Noetic began in 2016 as a freelancing gig. The idea came when Andres Tovar, Noetic Marketer's co-founder, had the opportunity to work with several marketing agencies. During this time, he discovered that many companies and institutions were losing money and missing valuable business opportunities because agencies and clients lacked communication and consultation.
After identifying gaps in the industry, Andres and his partner, Gloria, decided to build an agency that understands all the moving pieces of the fast-paced digital marketing space. Their goal was to create a company that treats clients as partners, where a deep understanding of each other's goals is essential and communication is key to a successful partnership.
In response to industry needs, the company was incorporated in January 2017. Noetic Marketer prides itself on not taking its partnerships for granted. This mentality has helped the company cut through the noise, build meaningful connections, and deliver innovative marketing solutions.
$15,000
2024
6 months
Challenge
A university faculty needed to build a digital presence from the ground up for its two new, highly specialized programs. After a previous campaign with another agency failed to capture the faculty's unique ethos, the primary challenge was to launch a new strategy that could authentically connect with a purpose-driven audience, build awareness for niche programs, and generate qualified leads on a limited budget.
Solution
Our partnership began with a deep discovery process, including a competitive analysis, to fully understand the school's unique, purpose-driven mission in the broader market. This foundational research informed our strategy development, where we created detailed student personas for each program and built a core messaging strategy rooted in hope and action. With this strategic framework in place, we designed and executed a two-phase, bilingual digital marketing campaign from the ground up.
Result
Our campaign achieved the following results: - 97% increase in qualified leads compared to the previous year. - 40% increase in total applications compared to the previous year. - 233% increase in offers of admission compared to the previous year. - 325% increase in new students across the two programs compared to the previous year.
$150,000
2023
18 months
Challenge
A Faculty's existing engineering program was highly successful, but the departure of its former partner necessitated the formation of a new digital advertising team. This team would sustain the program's success, modernize its funnel, refine its messaging, and boost overall conversion rates. The Faculty also required its new partner to develop and execute digital marketing campaigns for two new programs, aiming to replicate the existing program's success.
Solution
Our partnership was grounded in a data-first methodology. We began with a deep dive into the competitive landscape and existing performance to set a clear baseline. From there, we developed detailed student personas and mapped their unique journeys to guide a tailored, full-funnel strategy for each program. This informed our agile execution process, in which we launched, managed, and continuously optimized all campaigns to maximize ROI and exceed enrollment goals.
Result
Our campaign achieved the following results: - A 20.21% year-over-year decrease in cost-per-enrollment for the existing program. - 6,000+ marketing-qualified leads generated within the first year of launching the two new programs, at a cost-per-lead that was 63.61% and 35.98% lower, respectively, than the existing program. - A 68.94% lower combined cost-per-admission for the two new programs in 2024 vs. the existing program's cost-per-admission pre-partnership.
I’ve had an excellent experience working with the Noetic Marketer team on creating awareness and leads through digital marketing campaigns for our higher education programs. Over the past year they’ve helped increase both the volume and quality of our leads, and we’ve noticed applications trending upward since partnering with them. They’re responsive, organized and keep projects running smoothly. On top of that, they’re simply great people! Overall, a reliable and effective partner and I’ve been very happy working with them.
I’ve been working with the Noetic Marketing team for a few months now to grow our business’s digital presence, and I’m very happy with both the experience and the results. Our website has started ranking on Google, is being seen by potential clients, and is already bringing new leads and jobs. The team is highly professional and knowledgeable. They actively listen to my expectations and suggestions while providing their honest expert vision to make sure we choose the best approach when creating a new website page, presenting information on Google Business Profile, or planning a social media post. I can always consult with them, and they help me prioritize efforts so that our work brings the strongest results. I am confident I chose the right team to grow our business with, and I look forward to continuing to work with Noetic Marketer long-term.
Working with Noetic Marketer has been an excellent experience for our team. They’ve supported us with ads in the past and now manage our web development, and in both areas, they’ve shown a consistent ability to adapt to our needs and priorities. No matter the size of the project, they take the time to understand our goals and deliver solutions that actually work for our business. One of the things we value most is how responsive they are. Whether it’s a quick question, a new request, or a technical challenge, their team is always on top of it and ready to help. Communication is clear and timely, which makes the entire process smooth and stress-free. They’re also very fair and transparent in their pricing, which gives us confidence that we’re getting real value for the investment. Beyond that, every team member we’ve worked with has been incredibly dedicated and hardworking - it’s clear they care about the results as much as we do. Overall, Noetic Marketer has become a trusted partner for us, and we’re excited to continue working with them as we grow. We’d highly recommend them to any business looking for an agency that combines expertise with a genuine commitment to client success.
Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads. They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results. I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!
The Noetic team is truly outstanding. As a smaller business, I greatly appreciate the care and attention they gave us. They listened attentively and provided accurate, creative recommendations that were great for our goals and budget. Their guidance has set us on a path to success and helped us achieve our goals. Their genuine care for their clients is evident in everything they do. I highly recommend this amazing team for all your projects—they can really do it all.
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Kinex Media is a leading eCommerce service provider offering a wide range of services including strategy, development, optimization, system integration and marketing. Based in Toronto, Ontario, Kinex Media is an award-winning agency specializing in
Toronto, Ontario, Canada
SEO, Web Development +6
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Category-First SEO and AI Visibility for Shopify Plus and enterprise ecommerce. We fix the architecture that costs you organic rankings and LLM citations. 15 partners maximum. Senior strategist on every account.
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Voluminous is a revenue-driven SEO and AEO agency for B2B companies. We combine buyer research, Reddit marketing, fullstack SEO, content strategy and AI visibility optimization to attract qualified buyers and turn organic search into pipeline.
Toronto, Ontario, Canada
AI Search Optimization, SEO +7
Fintech, Healthcare & Hospital +1
$1,000 - $5,000
We're one of Canada's top rated web design, development and SEO agencies. With offices in Toronto, Ottawa and Calgary, we create beautiful websites that drive revenue for businesses worldwide.
Toronto, Ontario, Canada
AI Search Optimization, SEO +7
Healthcare & Hospital, Construction +1
Starting from $1,000
We put our combined 300+ years of experience to help scaling and growth centric companies get more customers & revenue, guaranteed.
Toronto, Ontario, Canada
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Healthcare & Hospital, Ecommerce +3
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