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New York, New York, United States
1-9
2025
Pitchr.ai is a boutique communications consultancy built exclusively for fintech and financial services companies, including payments, banking, capital markets and asset management firms in the U.S. and Europe.
Founded in 2025 by Sam Barber, who spent more than 15 years in financial communications, including as SVP at Cognito leading fintech client work, the firm was built to close a gap in the market: senior-led strategic counsel priced for growth-stage companies, not enterprise budgets.
Many agencies charge for senior expertise but staff accounts with junior teams running dated playbooks, with success still measured mostly in clip counts. Pitchr.ai works differently. We use AI and automation to handle the operational work behind a program, research, media monitoring, content development and workflow management, so senior time goes toward strategy, relationships and delivery. Clients get a program built and run by an experienced communications lead, priced closer to a single senior hire than a full agency team.
Services span three areas: brand communications, executive communications and specialist mandates, including fractional head-of-communications support for select clients.
Programs typically pair traditional media relations with content built for how audiences now find information — LinkedIn, industry publications and increasingly the AI answer engines (ChatGPT, Perplexity, Google AI Overviews) that are becoming a real discovery channel for financial services buyers.
Clients range from growth-stage startups building their first communications program to established firms repositioning for new markets or preparing for a fundraise. Pitchr.ai also partners with Flywheel, a founder-led content and social distribution firm, to extend earned coverage into ongoing social visibility for founders.
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