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RedSEO

RedSEO

Hassle-free SEO Services, expertly executed.
5

Salt Lake City, Utah, United States

1-9

2020

Open agency’s LinkedIn

RedSEO is a founder-led SEO agency headquartered in Salt Lake City, serving e-commerce, B2B SaaS, healthcare, and local service businesses across Utah and the United States since 2020.

Most agencies sell deliverables: the same checklist of blog posts, meta tags, and directory links for every client. We build strategy. Every engagement starts with your data (Search Console, a full site crawl, competitor research, and AI-citation tracking), scored by impact so we build the plan from your site, not a template.

How we work:

  • Data before decisions: we find what will move fastest on your site and prioritize it.
  • Ship the fastest wins: technical fixes, schema, and page rewrites go live early, so results don’t wait on a six-month roadmap.
  • Build systems that compound: site architecture, internal linking and content systems that help every new page rank faster.

Engineering in-house. Strategy is only as good as what gets implemented. We build custom templates, schema, logic, and full websites, or work alongside your dev team with clear specs and ready-to-merge code.

R1, our proprietary platform. Every campaign runs on software we built ourselves: live page rewrites without a dev ticket, SEO split testing, AI share-of-voice tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews, content decay detection, rank and competitor tracking, and URL health monitoring.

Full transparency. Clients get a live portal with Analytics and Search Console data, every task (in progress, planned, done, or blocked), the strategy ahead, and a full history of past work.

We’ve delivered +147% organic revenue for a DTC e-commerce brand, a 62% lower cost per lead for a B2B SaaS company generating 1,200+ organic leads a month, and moved a Salt Lake City law firm from position 14 to 1 in eight months.

Founder Larry Norris, an engineer-marketer who has worked in search since 2018 and has experience with brands like AT&T, REI, and ThriftBooks, reviews and signs off on every client strategy before implementation.

Retainers start at $1,500/month, month-to-month with no long-term contract. Many clients stay two to three years.

Budget per project
$1,000 - $5,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

Two high-margin service lines — installation and ongoing maintenance — were buried. The store made almost all its money on product sales while its two most profitable offers had no real organic presence anywhere they operated.

Solution

The service pages were being treated like store pages. RedSEO rebuilt both as authoritative service pillars, mapped to every market the client actually covers, structured around the questions buyers search before they pick up the phone, and backed with the client's existing library of job-site footage.

Result

Organic revenue grew from $980,164 to $1,375,222 year over year — $395,058 in new organic revenue, up 40% — while organic sessions rose 31%. The store crossed $1M in annual organic revenue for the first time.

Challenge

A subscription brand competing against national players for a small set of high-competition transactional keywords. No way to win the head terms, and no route to the audience earlier in the decision.

Solution

RedSEO built a library of free calculator tools to answer questions their buyers work through months before they ever search for the product. Each tool is a real utility, indexed on its own URL, feeding a single hub.

Result

Organic sessions grew from 24,127 to 75,852 — up 214% — and organic revenue rose from $313,469 to $419,327, up 34% ($105,858).

Challenge

Paid advertising was starting to cannibalize organic performance for a major e-commerce industry leader. The brand was increasingly spending ad dollars to acquire traffic it had historically generated organically. To restore organic efficiency, we needed to improve Google’s discovery and indexing efficiency across millions of transactional product pages without relying on paid acquisition channels.

Solution

We executed a comprehensive technical SEO optimization on product pages, improving schema markup, page speed, descriptions, and internal link logic to funnel page authority more effectively. We also restructured and optimized the site’s 20-million-page sitemap architecture to improve crawlability, helping search engines discover, evaluate, and index critical transactional inventory faster.

Result

The technical overhaul restored organic channel growth, delivering consistent month-over-month organic sessions across optimized product pages. Most notably, it drove sustained positive Year-over-Year organic revenue growth for three consecutive months—peaking at an 18.3% YoY increase—recapturing high-intent transactional traffic and revenue natively without increasing ad spend.

Our clients
Salt Lake City, Utah, United States agency RedSEO helped August Home grow their business with SEO and digital marketing
Salt Lake City, Utah, United States agency RedSEO helped ThriftBooks grow their business with SEO and digital marketing
Salt Lake City, Utah, United States agency RedSEO helped Ro grow their business with SEO and digital marketing
Salt Lake City, Utah, United States agency RedSEO helped REI Co-Op grow their business with SEO and digital marketing
Salt Lake City, Utah, United States agency RedSEO helped AT&T grow their business with SEO and digital marketing
Salt Lake City, Utah, United States agency RedSEO helped Saniderm grow their business with SEO and digital marketing
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Debi Crossler
on
Aug 20, 2025

Working with Larry has been a game-changer! He takes the time to understand our store, our products, and our customers, and then helped to build a strategy that continues to deliver results. Our pages are now ranking higher, site traffic has grown steadily, and most importantly, we've seen a measurable increase in sales. Larry's knowledge of technical SEO, keyword strategy, and conversion optimization is outstanding, but what really stands out is how clearly he explains everything and keeps us in the loop throughout the process. He doesn't simply drive traffic - rather he helps us drive the right kind of traffic that converts. If you're looking for someone who truly understands the ins and outs of e-commerce SEO and can deliver real business growth, I can't recommend Larry highly enough!

Don Mehrabi MD FAAD
on
Jul 17, 2025

Larry is the best! He is super knowledgable, responsive, and amazing smart. He knows SEO and he has been instrumental in scaling our website and business. He has been amazing to work with and has been key in our growth. If you are considering increasing your presence online, with AI, or having an efficient optimized website, Larry will exceed your expectations!

Justin Puran
on
Jul 17, 2025

I've worked closely with Larry over the last year and our results have been incredible. In a niche ecommerce market, SEO can be a challenge, however, we were able to create long term strategy to boost our organic traffic over 100% within the last year. If you're looking to excel in SEO for your business, Larry is the go to! While it is a long term game, it is absolutely worth it to offset paid advertising cost, boost revenue, and overall increase your brands authority.

Sue Mosebar
on
Jul 22, 2025

Larry is brilliant—one of the sharpest minds you could have on your side for SEO. The tools he’s developed are incredibly powerful for copywriters, content marketers, and business owners seeking to grow their brand authority and drive revenue. I’m continually impressed by both his expertise and the valuable resources he provides—not to mention how genuinely enjoyable he is to work with.

Dwayne Hogan
on
Jul 18, 2025

Larry has a ton of SEO and digital marketing experience and is excellent at developing strategies that drive SEO traffic growth in various areas, such as technical SEO, web analytics, content strategy planning, and keyword strategy. I always refer to Larry when people are looking for SEO referrals because I know he will do the right things, follow best practices, and avoid spammy tactics.

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