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RIFFF Growth Marketing

RIFFF Growth Marketing

Want better ads? Get a free creative audit.
5

Toronto, Ontario, Canada

1-9

2025

Open agency’s LinkedIn

RIFFF helps DTC brands run better ads without throwing money at expensive agencies.

Wondering what’s working in your ads?

Visit letsrifff.ca for a free creative audit preview.

We specialize in creative strategy for lean, in-house teams that want to scale smarter without bloated retainers or guesswork. Our flagship offer is the RIFFF Performance Roadmap, a 90-day growth system built to improve creative output, reduce wasted spend, and unlock scalable performance.

Does this sound familiar?

  • You’re running dozens of ads but have no idea which ones are actually working
  • You’re repeating the same hooks and formats until performance drops
  • You’re guessing at what to test next, or skipping testing altogether

You’re not alone. Most brands don’t have a system for creative iteration. That’s what we’re here to fix.

Our process replaces gut-feel decisions and last-minute changes with a structured, repeatable system that turns creative into a real growth engine.

We start with a full audit of your funnel, ad creative, and performance data. 

Then we build a personalized 90-day performance roadmap that includes:

  • Competitive analysis to see where you stand and what top brands are doing right
  • Creative audit to find what’s working, what’s not, and what to improve through testing
  • Testing roadmap to structure your creative sprints and unlock high-performing ads
  • Execution-ready briefs to give your team clear objectives, hypotheses, and next steps
  • Flexible support hours to get help with strategy, creative direction, or execution

Work with award-winning creatives to turn your best ads into a scalable growth engine. 

RIFFF gives you the best of both worlds: high-caliber creative instinct and structured, data-informed strategies proven to drive growth.

We don’t execute your ads. Your team does. But we give you everything you need to do it better.

RIFFF also offers optional flex hours for advisory and light execution support. We can help fine-tune landing page copy, develop creative briefs, or review ads before launch. It’s flexible support, on your terms.

If you're tired of flying blind, wasting spend, or spinning your wheels with traditional agencies, RIFFF gives you a smarter, more structured way to grow.

Sharper ads, better systems, and a roadmap built for repeatable wins.

Ready to rifff? Schedule a call or grab your free creative audit to get started. 🤙

Client business size
Budget per project
$0 - $5,000
Project duration
  • Less than 1 month
  • 1-3 months
  • 3-6 months
Geographic focus
  • Canada
  • United Kingdom
  • United States
Languages
  • English
Success stories

Challenge

A regional tax preparation company relied on word-of-mouth and last-minute rushes to drive business. They had no structured email strategy, and their communication missed key windows to secure early-season appointments. As a result, they were stuck reacting to the late-season surge instead of controlling their flow, and leaving premium revenue on the table.

Solution

Through a full audit of their customer journey and competitive landscape, we uncovered a key opportunity: incentivize early-season filings and charge a premium for last-minute services. We built a new email marketing system with campaign frameworks, promotional calendars, and ready-to-use copy templates to help the team execute quickly and consistently.

Result

The new system helped shift the business from reactive to proactive. Early appointments increased, freeing the team to charge premium rates for last-minute filers as the deadline approached. With a clear plan and ready-to-use assets, the company turned email from a forgotten channel into a lever for revenue growth and operational control.

Challenge

A Canadian DTC brand offering pasture-raised meat subscriptions, was experiencing strong word-of-mouth growth but lacked a structured creative testing process. Their Meta ad performance had plateaued, and they weren’t sure which messages or formats were driving results.

Solution

We conducted a full-funnel creative audit, competitive analysis, and positioning review to uncover growth opportunities. From there, we built a 90-day growth plan that included testing themes, ad briefs, landing page wireframes, and creative hypotheses tailored to their customer journey.

Result

The NIKU team walked away with a fully actionable roadmap and creative testing system they could run internally or with partners. Early waves of testing led to improvements in CTR, stronger post-click engagement, and clearer insights into what ad angles resonated with their ideal buyer.

Challenge

A premium frozen meal delivery brand had impressive product visuals and a well-designed site, but their ad creative and landing pages lacked structured messaging. Without clear differentiation or a testing framework, their paid efforts were likely underperforming, particularly when trying to scale beyond early adopters.

Solution

We ran a full-funnel creative and CRO audit, analyzing Meta ads, landing pages, and on-site messaging. We identified key friction points in the landing experience, missed opportunities to lean into proof and urgency, and ad creative that lacked variation or clarity around what made the brand unique.

Result

The brand received a tailored roadmap with actionable insights: ad hook ideas, landing page optimizations, messaging hierarchy fixes, and testable creative directions. The audit helped them refocus their creative strategy and provided a clear path forward for improving conversion and ad performance.

Our awards
Toronto, Ontario, Canada agency RIFFF Growth Marketing wins Clios 2023 - Gold (Interactive) Silver (Film, 5-minutes) award
Toronto, Ontario, Canada agency RIFFF Growth Marketing wins Communication Arts 2023 - Advertising award
Toronto, Ontario, Canada agency RIFFF Growth Marketing wins The One Show - 2023 Merit (Interactive Design) award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
BodyRoxx Fitness
on
May 10, 2025

RIFFF helped me find the right way to talk about my training in a way that actually connected with the women I want to work with. We tested different angles in my ads and emails until we found one that felt true to me and brought in better-fit clients. The people signing up now stay longer and really align with what I offer.

Kyle Shields
on
Apr 29, 2025

RIFFF was a great partner. They helped me scale my DTC clothing brand and unlock a TON of new sales. They provided some amazing competitive research that really helped us find a more effective way of speaking to our audience. Ten stars.

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