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Smartkid Agency

Smartkid Agency

Büyüme odaklı dijital pazarlama & reklam ajansı
5

Istanbul, Istanbul, Turkey

10-49

2021

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Most agencies will manage your ads. Fewer will tell you, at the end of the month, exactly what that budget turned into. That second part is where we've built our reputation.

Smartkid is a digital marketing agency based in Istanbul, Turkey. We cut our teeth in education — private schools, preschools, language courses, and online learning brands — where the whole year comes down to one thing: filling the next enrollment period. When your revenue depends on a hard deadline, "engagement" isn't good enough. You need enrollments. That pressure taught us to run marketing that's judged by results, not likes. For one 26-campus school chain we opened a brand-new ad account from scratch and closed the season at 29X return on ad spend, cutting cost per lead from ₺500 to around ₺200.

Today we bring that same discipline to e-commerce, cosmetics, tourism, and local businesses across Turkey — 9X ROAS for a supplements brand, 1,400% order growth for a luxury florist, 8.2X on Meta for a travel company. Different industries, same job: more of the right customers, at a cost that makes sense.

What we do:

  • SEO — so the people already searching for you actually find you
  • GEO / AEO (Generative Engine Optimization) — getting your brand recommended inside ChatGPT, Gemini, Perplexity and Google's AI answers
  • Google Ads — search and performance built to convert, not just spend
  • Meta Ads (Instagram & Facebook) — creative and targeting that sells, not decorates
  • Social media management — content and community, end to end
  • Monthly reporting — plain-language numbers on where the budget went and what it brought back

We're also one of the first agencies in Turkey to take GEO seriously. As search shifts from ten blue links to a single AI answer, being the brand the AI names is the new front page. We built our own AI visibility platform to measure and improve exactly that — where you appear across ChatGPT, Gemini and Perplexity, and how to climb.

Why clients stay: they never have to explain their industry to us. If you run a school, we already know how parents choose and when they decide. If you sell online, we know the gap between a campaign that looks good and one that moves inventory. Less time briefing us, more time seeing returns.

We keep it straightforward: clear reporting, fast replies, and work tied to numbers you can measure — leads, enrollments, sales. If that's the partner you've been looking for, let's talk.

Budget per project
$1,000 - 2,500
Project duration
  • 3-6 months
Geographic focus
  • Turkey
Languages
  • English
  • Turkish
Success stories

Challenge

Koray Varol Okulları, a private school in Istanbul, needed to fill its enrollment period — but not with just anyone. The goal was reaching high-income parents in premium districts who were actively deciding where to enroll their children. Awareness wasn't the problem; precision was. The school needed to get in front of the right families, in the right neighborhoods, at the exact moment they were making the decision.

Solution

We ran Meta Ads campaigns with tight geographic targeting across six affluent Istanbul districts: Sarıyer, Beşiktaş, Şişli, Kağıthane, Eyüpsultan and Başakşehir. On top of location, we layered demographic and behavioral targeting to isolate parents in the decision window. We produced dozens of creative variations and refreshed the creative five times through the campaign, moving budget toward the districts and audiences that performed best.

Result

The campaigns reached the premium parent audience the school was after and lifted visibility across every target district. Campus visits and information requests grew, and enrollment strengthened through the season — the school hit its enrollment targets. Ongoing district-level optimization kept cost efficient and performance climbing week over week.

Challenge

Era Koleji is a private school chain with 26 campuses across Turkey, teaching from primary through high school. They needed enrollment growth on a national scale — every region they operate in, not one city. There was no ad history to lean on: we opened a brand-new ad account from scratch. Cost per lead was sitting around ₺500, far too high to hit enrollment targets across that many campuses in a single season.

Solution

We ran the full funnel across Google Ads and Meta, entirely in-house. On Meta we built city- and district-level lead campaigns nationwide — İstanbul, Ankara, İzmir, Bursa, Mersin, Şanlıurfa, Adıyaman and Gebze — shifting budget to the cheapest-converting segments. On Google we ran branded, competitor and location search plus Performance Max and Demand Gen. Optimization ran on our own Claude-powered AI ad manager, with senior PPC strategist İnel Zuhal Kandırmaz and founder Arif Enes Demir.

Result

In six months, one season, Era Koleji did the revenue of the previous two years combined — closing at 29X ROAS (₺29 back for every ₺1 spent). We brought cost per lead down from ₺500 to around ₺200 on average, with the best segments under ₺130. Meta generated close to 7,900 leads; Google search and Performance Max added roughly 4,300 more conversions in four months. All of it from an account we opened from zero.

Challenge

Hilola Flower had beautiful, high-quality products but almost no digital visibility — just 1–2 orders a day. In a crowded Istanbul flower market, being a good "traditional florist" wasn't enough to stand out or justify premium prices. They needed to be seen as a luxury brand, and turn that perception into real, repeatable orders rather than the occasional walk-in.

Solution

We repositioned the brand from "florist" to a premium, emotional experience, then built demand around it. Google Ads targeted high-intent luxury queries ("premium florist", "luxury flower order"); Meta ran video and carousel creative to luxury-minded audiences; SEO and content (blog, email, influencer partnerships) filled the funnel. Dedicated campaign pages pushed premium products like peonies and tulips.

Result

Daily orders climbed from 1–2 to 15–20 — roughly 1,400% growth in four months — at a 6.0 ROAS and still rising. Premium bouquets (peonies, tulips) sold to their stock limits, and Hilola went from an overlooked local shop to a recognized name among Turkey's luxury florists. Positioning and performance working together, not one without the other.

Our clients
Istanbul, Istanbul, Turkey agency Smartkid Agency helped Era Koleji grow their business with SEO and digital marketing
Istanbul, Istanbul, Turkey agency Smartkid Agency helped English Time grow their business with SEO and digital marketing
Istanbul, Istanbul, Turkey agency Smartkid Agency helped Koray Varol Okulları grow their business with SEO and digital marketing
Istanbul, Istanbul, Turkey agency Smartkid Agency helped DrXdion grow their business with SEO and digital marketing
Istanbul, Istanbul, Turkey agency Smartkid Agency helped Tüpraş grow their business with SEO and digital marketing
Istanbul, Istanbul, Turkey agency Smartkid Agency helped Anaaka grow their business with SEO and digital marketing
Our awards
Istanbul, Istanbul, Turkey agency Smartkid Agency wins Yılın Çıkış Yapan Performans Pazarlama Ajansı / Kurucumuz Arif Enes Demir award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Gece Çeviri
on
Mar 31, 2025

Samrtkid's professional approach, creative solutions, and results-oriented work have greatly benefited us. In particular, Mr. Arif's dedicated efforts and his skillful handling of large projects made our collaboration even more valuable. We wholeheartedly recommend them to anyone looking to consider them. Thank you.

Merve Şimşek
on
Jul 23, 2026

We've been working with Smartkid for a year. The most important thing for us was being able to clearly see what was being done each month; they transparently report where the advertising budget was going. There's been a noticeable increase in student applications. They've worked with educational institutions before, so we didn't waste time explaining the industry. Thank you.

Can KAHRAMAN
on
Jul 23, 2026

We met Smartkid before the registration period, and frankly, they exceeded our expectations. They managed our Instagram and Facebook ads, as well as the Google side. Requests for parent meetings have increased significantly compared to last year. What we like most is that they know the education sector; you don't have to explain everything from scratch. Their responses are also quick. We are satisfied and continue to use them.

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