XO Consultancy is a Dubai-based, full-service marketing and PR agency delivering integrated 360-degree strategies for F&B, hospitality, nightlife, fashion, beauty, wellness and lifestyle brands across the UAE and GCC.
XO combines strategy, creative direction, PR and digital marketing to build stronger brands, increase visibility and turn audience attention into measurable business growth. From awareness and online discovery to enquiries, bookings, footfall and sales, our work is designed around both commercial objectives and creative impact.
Our services include:
• Marketing strategy and brand positioning
• PR, media relations and brand communications
• SEO, AEO, GEO and search visibility
• Paid media, Google Ads and social advertising
• Social media strategy, content and account management
• Influencer marketing and talent partnerships
• Photography, videography and content production
• Copywriting, graphic design, animation and motion graphics
• Website design, development, UX and conversion optimisation
• E-commerce and marketplace marketing
• Email and SMS marketing
• Event planning, launches and brand activations
Our approach starts with understanding each client’s brand, audience, competitive landscape and business goals. We then create tailored strategies that connect creative storytelling with data-led marketing and clear commercial objectives.
XO works with a diverse portfolio of brands across restaurants, hospitality groups, nightlife, fashion, beauty, aesthetics, wellness and lifestyle. Our experience includes launches, market positioning, reputation building, PR, content, influencer campaigns, lead generation, paid media and long-term brand growth.
We also place strong emphasis on digital discoverability, helping brands strengthen visibility across search engines and AI-powered platforms through SEO, AEO, GEO, content and digital optimisation.
Our portfolio includes Amelia, Zenon, Monkey Bar, TATEL, TOTO, Biolite Clinic, Sohum Wellness Sanctuary, Manel Fashion and Bonkers Corner.
Whether launching a new concept, entering the Dubai market or growing an established business, XO Consultancy provides hands-on support across strategy, creative, PR and digital marketing to build relevance, visibility and sustainable growth.