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TOP Professional SEO Services in Michigan

List of TOP 17 SEO Companies in Michigan. Discover the most skilled marketing agencies from our community to outsource your marketing to.

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WayPoint Marketing Communications
WayPoint Marketing Communications

We'll Show You the Way To Marketing Success

5

Waypoint Marketing Communications specializes in industrial manufacturing marketing solutions, delivering tailored strategies to elevate brands, generate leads and drive growth.

  • Detroit, Michigan, United States

  • SEO, Backlink Management +43

  • Manufacturing, B2B Services +2

  • Starting from $5,000

ThrivePOP
ThrivePOP

Inspire.Create.Grow

16 reviews
4.8

Elevate your brand with ThrivePOP! We are a digital marketing agency that helps take the frustration out of digital marketing. ThrivePOP works to provide real, measurable results through a

  • Muskegon, Michigan, United States

  • SEO, SEO Consulting +32

  • IT, Manufacturing +3

  • $1,000 - $5,000

Human Element
Human Element

Building digital experiences that sell

4.8

Human Element has been creating success for B2B and B2C businesses since 2004. Rooted in development and support for leading eCommerce technologies, we deliver a full spectrum of services—from strategic consulting to digital marketing—to our clients.

  • Ann Arbor, Michigan, United States

  • SEO, Backlink Management +36

  • Ecommerce, Manufacturing +1

  • Starting from $5,000

Geek Town USA Digital Marketing & Web Design
Geek Town USA Digital Marketing & Web Design

AI-DRIVEN MARKETING OF TOMORROW AT YOUR FINGERTIPS

19 reviews
4.8

At Geek Town USA, we collaborate closely with our clients to achieve limitless results. Our solutions are thoughtfully strategized to look great and drive your business forward. Let's create something amazing together!

  • Pontiac, Michigan, United States

  • SEO, SEO Consulting +21

  • Ecommerce, B2B Services +2

  • $10,000 - 25,000

Filla Life Media
Filla Life Media

We Bring Media To Life!

4.7

We are a strategic partner, consultant, & campaign manager with digital advertising expertise in search, social, display, video, mobile, and more. We place special emphasis in helping local communities, local businesses, and non-profit organizations.

  • Grand Rapids, Michigan, United States

  • SEO, Backlink Management +18

  • Healthcare & Hospital, Sports & Fitness +3

  • $1,000 - $10,000

Build/Create Studios
Build/Create Studios

Design with purpose

4.7

We are a web design, development, and marketing studio based in Ann Arbor, Michigan. Since 2010, we have specialized in delivering custom designed and developed web solutions that are tailor-made for each client’s unique needs and business model.

  • Ann Arbor, Michigan, United States

  • SEO, Mobile SEO +42

  • IT, Manufacturing +2

  • Starting from $10,000

Challenge

As a new business in Colorado Springs, Peak STEM Academy aimed to create a niche for itself in a competitive market. The goal was to attract families seeking personalized STEM education and engage them in a community-focused learning environment.

Solution

We launched a fully-branded, integrated website that highlighted our small group "pod" approach, personalized attention, and family engagement. The website featured interactive content about our coding, robotics, and STEM competitions, along with easy enrollment options. Digital marketing and community events further showcased our commitment to excellence in exploration and individualized education.

Result

Within six months, we reached 100% enrollment capacity, significantly increased website traffic, and fostered a strong, engaged community. Our unique educational approach and strong family focus helped establish Peak STEM Academy as a trusted provider of STEM education, setting the foundation for future growth.

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Basso Marketing Agency
Basso Marketing Agency

Crafting brand addiction

12 reviews
4.7

We are a branding and digital marketing agency consumed by helping companies grow their business. We create effective digital marketing strategies and campaigns that feature engaging websites, search engine marketing, social media marketing, and

  • Rochester, Michigan, United States

  • SEO, Mobile SEO +39

  • Healthcare & Hospital, Ecommerce +2

  • $1,000 - $2,500

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Pure Visibility
Pure Visibility

Own Page One

5 reviews
4.7

With 18+ years of experience, we are experts in SEO, paid digital advertising (including PPC, display ads, and social media ads), website redesign SEO, and Google Analytics. Unlike other firms, we specialize solely in SEO & PPC (and do it well!)

  • Ann Arbor, Michigan, United States

  • SEO, Mobile SEO +17

  • Healthcare & Hospital, Ecommerce +3

  • Starting from $10,000

Perfect Afternoon
Perfect Afternoon

Helping your customers find you online.

43 reviews
4.7

PA's a digital agency with 25 years of experience, specializes in SEO-focused business web design and marketing. Formerly known as Trademark Productions, our agency develops strategic solutions tailored to meet both short-term and long-term goals.

  • Detroit, Michigan, United States

  • SEO, Backlink Management +21

  • Healthcare & Hospital, Manufacturing +3

  • Starting from $1,000

Bold Media Marketing
Bold Media Marketing

Pick Bold, Get More

105 reviews
4.6

Bold Media is a marketing firm that was founded in 2008 and has since specialized in brand-building strategies and lead generation for businesses across the world.

  • Livonia, Michigan, United States

  • SEO, Backlink Management +18

  • Sports & Fitness, Health & Wellness +1

  • $1,000 - 2,500

Metric Marketing
Metric Marketing

Your Full-Service Digital Marketing Partner

9 reviews
4.6

Metric Marketing was founded in 2014, rooted in the belief that businesses small and large deserve marketing strategies that make a real difference.

  • Ann Arbor, Michigan, United States

  • SEO, SEO Consulting +24

  • Healthcare & Hospital, Ecommerce +3

  • Starting from $5,000

Verde Media
Verde Media

No contracts or upfront fees. Just quality work.

34 reviews
4.6

Verde Media is a digital marketing agency based out of metro Detroit, Michigan in the small, tight-knit neighborhood of downtown Ferndale. We specialize in SEO, paid media, and digital marketing for businesses and non-profits.

  • Ferndale, Michigan, United States

  • SEO, Backlink Management +21

  • Home Services, Ecommerce +3

  • $1,000 - $10,000

Challenge

MIM365 needed to launch a new coaching service with a cohesive brand and digital strategy that effectively communicates their faith-based approach. The goal was to build a strong online presence to attract couples seeking guidance to strengthen their marriages, establishing MIM365 as a trusted leader in the space.

Solution

Partnering with Evergreen, MIM365 developed an integrated brand strategy and robust digital footprint. The solution included creating a user-friendly website, SEO-optimized content, social media outreach, and strategic digital marketing campaigns. This comprehensive approach ensured that MIM365’s faith-based coaching services were clearly communicated and easily accessible to couples in need.

Result

The new digital strategy significantly increased lead gen, visibility, boosted client engagement, and enhanced MIM365's reputation as a leader in marriage coaching. The partnership with Evergreen was instrumental in achieving a well-rounded and effective digital presence, driving growth and expanding MIM365's reach.

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Skyodin Marketing
Skyodin Marketing

Grow your business with future-ready marketing.

12 reviews
4.5

At Skyodin, we are a team of dedicated marketing specialists, each passionate about what we do. Our comprehensive services are Strategy, SEO, HubSpot, Web Design, Web Development, Paid Search, Videography, Copywriting, and Out-of-Home Media placement

  • Kalamazoo, Michigan, United States

  • SEO, Backlink Management +32

  • Manufacturing, B2B Services +2

  • $0 - $5,000

Pet Engine Marketing
Pet Engine Marketing

Smarter Marketing for Pet Businesses

30 reviews
4.4

We help pet businesses grow sales, attract customers, and build loyalty with proven digital marketing. Since 2018 we've helped over 100 pet businesses with done-for-you delivery of marketing campaigns, tactics, and strategies.

  • Ann Arbor, Michigan, United States

  • SEO, Search Engine Marketing +5

  • Consumer Goods

  • $0 - $5,000

Oneupweb
Oneupweb

20 years of marketing solutions

n/a

Oneupweb is a collection of marketers who are passionate about helping clients navigate today’s ever-evolving digital landscape. From our headquarters in Traverse City, Michigan, we work with local, national and international clients across a wide

  • Traverse City, Michigan, United States

  • SEO, Mobile SEO +37

  • Fintech, Health & Wellness +3

  • Starting from $2,500

Avalanche Creative
Avalanche Creative

Building Momentum for Your Business

n/a

We help service-based businesses generate inbound leads and build industry authority through evidence-based SEO and content marketing.

  • Grand Rapids, Michigan, United States

  • SEO, Mobile SEO +15

  • Dental, Architecture +3

  • Starting from $2,500

Detroit Internet Marketing
Detroit Internet Marketing

Better Service. Better Results.

n/a

Conversion-based SEO and PPC using AI technology and proven strategies. Take advantage of a dedicated project manager and their team of experienced professionals. Over 14 years in business and a proven track record for better online marketing

  • Detroit, Michigan, United States

  • SEO, Mobile SEO +35

  • Fintech, Architecture +3

  • Starting from $1,000

Active in United States

These companies don’t have a physical office in the area but work and have clients there.

Trayl Marketing
Trayl Marketing

Marketing strategy that's easy to follow.

5

Most businesses wander through digital marketing without a clear path. At Trayl Marketing, we map out simple to follow marketing plans that convert leads into customers and drive real growth.

  • Active in United States

  • SEO, Mobile SEO +22

  • Ecommerce, Logistics +3

  • Starting from $5,000

Challenge

Omukago needed to establish a strong online presence to increase donor engagement and streamline their operations. The goal was to create a high-converting website that would effectively communicate their mission and integrate seamlessly with their existing CRM, Zoho.

Solution

We developed a user-friendly, high-converting website tailored to Omukago's needs, featuring integrated Zoho CRM functionalities for better donor management. The site was optimized for engagement, with clear calls-to-action, impactful storytelling, and seamless donation processing.

Result

The new website for Omukago, achieved strong engagement, with an average session duration exceeding 2 minutes and a bounce rate below 40%. It also secured first-page Google rankings for key search terms and gained 30 new referring domains, boosting its online authority and visibility. The website is already attracting, engaging, and converting visitors into supporters.

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Norsu Media Group
Norsu Media Group

Making brands grow

1 review
5

At Norsu, not only do we provide a solid ROI, we agree KPIs and metrics with all of our clients. We pride ourselves on communication and expert guidance.

  • Active in United States

  • SEO, Backlink Management +23

  • Ecommerce, B2B Services +3

  • $0 - $5,000

Passionfruit
Passionfruit

SEO Built For The Future Of Search

Proven track record
5 reviews
5

We're the world's first, fastest and only VC-backed end-to-end AI powered SEO solution promising ROI within 6 weeks. We are data mavericks helping companies grow organically beyond SEO -informing product decisions, market research, and ad campaigns.

  • Active in United States

  • SEO, Backlink Management +19

  • Home Services, Insurance +20

  • Any

Sagapixel
Sagapixel

Proven Healthcare Digital Marketing for Growth

16 reviews
5

Sagapixel is a healthcare digital marketing company that works with companies ranging from local healthcare providers, to VC-backed healthcare tech companies, to household names in healthcare.

  • Active in United States

  • SEO, Backlink Management +20

  • Healthcare & Hospital, Dental +1

  • Starting from $1,000

Search Revolutions
Search Revolutions

Elevate Your Brand: Unleashing Digital Excellence

5

With 30+ years of experience, we excel at creating marketing campaigns for your business success. From boosting brand visibility to managing paid search, social media, SEO, and web development, Search Revolutions is dedicated to your success.

  • Active in United States

  • SEO, SEO Consulting +23

  • Ecommerce, Manufacturing +3

  • Any

Muon Marketing
Muon Marketing

Get Found. Get Customers. Grow Local.

Proven track record
29 reviews
5

We are a digital marketing agency specializing in local SEO. We help businesses improve their online visibility and attract more customers in their local area. If you're looking to for local qualified leads, contact us today for a free consultation!

  • Active in United States

  • SEO, Backlink Management +39

  • Home Services, Real Estate +3

  • Any

Webfor
Webfor

Your Trusted Strategic SEO Partner!

Proven track record
33 reviews
5

Webfor is your trusted strategic SEO partner! When you have marketing and growth objectives, you need experts with a reputation for delivering results. Our team of SEO, web design and digital marketing experts partner with you to ensure your success.

  • Active in United States

  • SEO, SEO Consulting +23

  • Home Services, Healthcare & Hospital +3

  • Starting from $1,000

Challenge

The client needed more organic traffic to complement their paid marketing efforts but had no in-house writers and very little SEO experience. They had an ok backlink profile but no real content or structure.

Solution

We came in and did a complete audit of their website and their competitors. We worked with them to put together a plan of content they could rank for that would also bring in leads. Developing backlink solutions was an ongoing process.

Result

We managed to take them from a handful of clicks per day (mostly on branded keywords) to several hundreds per day, whilst still being able to convert the traffic.

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New Perspective Marketing
New Perspective Marketing

Driving growth for innovative B2B brands

13 reviews
5

New Perspective is a dynamic growth marketing agency with more than two decades of experience based outside of Boston, MA. The company helps climatetech, agritech, renewable energy and manufacturing businesses succeed in the digital age.

  • Active in United States

  • SEO, SEO Consulting +48

  • Fintech, Manufacturing +3

  • $25,000+

Levy Online
Levy Online

Comprehensive Digital Marketing Solutions

5

Levy Online is a full-service digital marketing agency delivering customized SEO, digital advertising, social media, web development, and CRO solutions to drive measurable growth for businesses nationwide.

  • Active in United States

  • SEO, Backlink Management +61

  • Healthcare & Hospital, Legal Services +3

  • Starting from $1,000

Binary Anvil
Binary Anvil

Awarding Winning E-commerce Solutions

1 review
5

Binary Anvil specializes in crafting innovative, scalable Adobe Commerce, BigCommerce, and Shopware solutions. We empower businesses to elevate their eCommerce experience through tailored strategies and exceptional performance.

  • Active in United States

  • SEO, Shopify SEO +7

  • Ecommerce, Manufacturing +1

  • Starting from $10,000

101 Keys Inc.
101 Keys Inc.

Web Design & Digital Marketing Agency

26 reviews
5

We design and develop high-converting websites and targeted Google Ads & SEO solutions. Over 18 years of web design, Internet marketing and website development experience at your service.

  • Active in United States

  • SEO, SEO Consulting +7

  • Legal Services, Dental +1

  • Starting from $2,500

White Hat SEO Guru (20+ Years In SEO)
White Hat SEO Guru (20+ Years In SEO)

Smart SEO, Honest Results

5

White Hat SEO Guru is a UK-based Local SEO expert helping businesses get more local customers through ethical, Google-compliant strategies that deliver lasting results.

  • Active in United States

  • SEO, Backlink Management +5

  • Ecommerce, IT +1

  • $0 - 1,000

Cosmik Carrot
Cosmik Carrot

Help passionate business owners who want to thrive

38 reviews
5

We help passionate business owners who want to thrive and succeed in boosting their business through the web stratosphere. Our WordPress websites can showcase your expertise, attract ideal clients, and deliver sales, even if you know nothing about

  • Active in United States

  • SEO, SEO Consulting +19

  • Healthcare & Hospital, Ecommerce +3

  • Starting from $1,000

Challenge

The client had a reasonable amount of organic traffic but didn't have much consistency, structure or systemisation in place. This made it difficult for them to produce regular, optimised content that converted.

Solution

We brought them onto our system, in a hybrid role, where they wrote the content based on our briefs, and we handled the technical aspects of it. After our audit and content clustering, we set about hammering out some top quality content every week.

Result

After 30 days the results could be seen but after 4-5 months, we had a whopping increase in impressions and clicks. It allowed us to refocus, take what Google had given us, and develop a new strategy to keep their growth rate going. One of our favourite case studies!

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World Synergy
World Synergy

Taking Your Business from Thought to Thrive

13 reviews
5

We help growth-minded businesses achieve scale, longevity, & profitability with a collaborative approach towards marketing, applications, & technology. Our integrated business model helps drive company alignment, reducing business friction & costs.

  • Active in United States

  • SEO, Backlink Management +56

  • Insurance, Healthcare & Hospital +12

  • Starting from $1,000

Fuel Online
Fuel Online

Under Promise Over Deliver

19 reviews
5

Fuel Online is a Veteran Digital Agency started in 1998. Full Service Digital Marketing for mid sized to Fortune 500 Companies. Offering SEO, Enterprise SEO, PPC, SEM, SMM, Paid Social and more

  • Active in United States

  • SEO, Backlink Management +38

  • Home Services, Insurance +29

  • Starting from $2,500

Complete SEO
Complete SEO

Austin's Leading SEO Company

43 reviews
5

Austin-based SEO agency focused on building lighting-fast sites that rank and drive new revenue and leads from the web.

  • Active in United States

  • SEO, Backlink Management +27

  • Home Services, Legal Services +3

  • $1,000 - $5,000

Oyova
Oyova

More Business For Your Business Is Our Business.™

25 reviews
5

Oyova is a results-driven digital marketing and web development agency based in Jacksonville and St. Petersburg, FL. We specialize in SEO, PPC, content, and custom solutions to help businesses grow, streamline operations, and increase visibility.

  • Active in United States

  • SEO, Backlink Management +20

  • Home Services, Ecommerce +3

  • Any

Search Engine People
Search Engine People

Leading SEO & PPC Solution Providers

Proven track record
15 reviews
5

We're an award-winning, full service Digital Marketing Agency that specializes in Search Engine Optimization and Pay Per Click Management. Considered by many to be the best in the field. In two and a half decades we've helped 2,500+ businesses reach

  • Active in United States

  • SEO, Backlink Management +26

  • Insurance, Healthcare & Hospital +3

  • Starting from $1,000

Acute SEO & Web Design
Acute SEO & Web Design

We Get Results Online to Improve Your Bottomline!

36 reviews
5

It is very rewarding for us to be a part of the long-term growth of our clients. That is why our Acute SEO team works so hard to get results. Furthermore, we offer MONTH-TO-MONTH CONTRACTS because we believe our work should speak for itself.

  • Active in United States

  • SEO, Technical SEO +7

  • Legal Services, Dental +1

  • $5,000 - 10,000

Dominant Digital Agency LLC
Dominant Digital Agency LLC

Dominate local with our proven SEO framework

7 reviews
5

Your success is our mission. We prioritize client satisfaction, delivering SEO, Ads management, and website services with a focus on white-hat tactics, thorough research, and regular updates to achieve your business goals.

  • Active in United States

  • SEO, Technical SEO +7

  • Home Services, B2B Services +1

  • $1,000 - $10,000

PIXAI DIGITAL
PIXAI DIGITAL

Launch. Boost. Grow.

5

In a connected world, your customers are closer than ever. Let's boost your business growth together.

  • Active in United States

  • SEO, Search Engine Marketing +18

  • Ecommerce, IT +3

  • Any

cyberlicious®
cyberlicious®

Digital Candy for Sweet Results®

15 reviews
5

Ready to turn clicks into candy-coated conversions? Our certified SEO experts craft sweet, data-driven strategies that boost visibility. From a variety of SEO services, we sprinkle innovation into every campaign. Let’s satisfy your SEO cravings!

  • Active in United States

  • SEO, SEO Consulting +6

  • Ecommerce, Legal Services +1

  • Starting from $1,000

Eco York LLC
Eco York LLC

Developing Solutions that Save Time and Money

42 reviews
5

Eco York provides a Full-service Web development company offering innovative and affordable custom website and software solutions. Eco York provides Web Development, Social Media Marketing, Search Engine Optimization, Pay-per-click, and Software

  • Active in United States

  • SEO, Backlink Management +53

  • Ecommerce, Health & Wellness +3

  • Any

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Popular Industries for SEO firms in Michigan
Popular Business Size for SEO firms in Michigan

What Is an SEO Agency in Michigan?

An SEO agency in Michigan provides search engine optimization services that help companies or brands in the state build their online presence and reach their target audience on a wider scale. These services may include targeted keyword research, content marketing, content creation, link building, local SEO, page speed optimization, and on-page SEO.

These companies have the appropriate tools and experience to build organic traffic from Michigan and drive more business to your website. Since they are Michigan-based, they understand what strategies work best for different industries and businesses in the state.

With a good SEO strategy, your brand will get more online visibility, leading to higher search engine rankings and increased website traffic, eventually generating sales. This will also save you money, as maintaining an in-house SEO team will cost more.

What Do SEO Companies in Michigan Do?

SEO companies in Michigan help businesses create SEO strategies to boost their online visibility, rank highly on search engines, and generate online sales. They also run audits, keyword research, competitor analysis, on-page optimization, off-page optimization, content marketing, technical SEO, local SEO, mobile SEO, and reporting and analysis.

  • Audits:

    Michigan SEO companies conduct SEO website audits, content audits, backlink audits, and technical website audits. SEO audits analyze your website’s content structure and performance and evaluate algorithms to improve your site’s rankings. A successful SEO audit will ensure enhanced website visibility in Michigan, increased conversions and revenue, and higher website performance.
  • Keyword research:

    Agencies identify relevant keywords to create content for your website and increase its ranking on search engine result pages (SERPs).
  • Competitor analysis:

    SEO agencies research your competitor's SEO strategies to find their strengths and weaknesses and use them to build an even better plan. This allows you to see who your online competitors are, decide what kinds of unique content to create, and boost your online presence. This helps you outrank your competitors and improve your ranking.
  • On-page optimization:

    This refers to the steps you take within your website to improve its content relevance and user experience.
  • Off-page optimization:

    This refers to your actions outside your website to improve its ranking on search engines. This could include link building, forum discussion, emails, tracking inbound links, and guest blogging.
  • Content marketing:

    This SEO strategy attracts, engages, and retains your target audience. It involves creating relevant and consistent articles, videos, ebooks, and other digital content.
  • Technical SEO:

    This involves improving your website's technical aspects to ensure it ranks highly.
  • Local SEO:

    This is especially important if your target audience is in your surrounding areas. It consists in refining your website to improve its visibility, traffic, and awareness locally and regionally.
  • Mobile SEO:

    This involves improving your website to rank higher on search engines of mobile devices.
  • Reporting and analysis:

    This is crucial for getting an in-depth insight into your website’s search engine performance. Reports include insights, actions, strategy, and data in a single document, showing how customers and prospective customers engage with your content.

Why Should I Hire a Michigan SEO Company?

There are many reasons to hire a Michigan SEO company.

First, they help you save time and money. Having your in-house SEO team has its perks but can be more expensive to maintain, depending on your company’s needs. An SEO agency costs less as they allocate only a fraction of their time to your company but still offer a full team and resources. Since the agency focuses on your website SEO, you can allocate time for other important tasks.

Next, hiring a search engine optimization agency in Michigan gives you access to local SEO specialists— web developers, SEO content writers, and other professionals—who focus solely on improving online brand visibility for the Michigan market. Since the SEO industry is constantly evolving, your business success depends on being able to keep up with these trends. A local SEO agency can give you that peace of mind.

Additionally, SEO companies have experience working with brands like yours and understand which SEO strategies will work best in your industry and the Michigan market. This means they already know what to avoid and what will drive results.

Finally, Michigan SEO companies have access to best-in-class SEO and marketing tools. These specialist tools may be costly for your brand, but an SEO agency can afford to offer multiple tools to their clients.

Taken together, these benefits add up to better visibility, traffic, and revenue for your team as you work with SEO experts with the best SEO tools.

How Do I Choose the Best SEO Agency for My Business?

The first step in choosing the best SEO agency for your business is to identify your resources and your needs. Determine your goal and what you intend to achieve with SEO. Consider your budget, the services you need, and the level of expertise of the agency you want to work with. Then follow these steps:

  • Check the Semrush ranking:

    Semrush lists the top 40 Michigan SEO agencies. This list gives you a wide range of qualified options to choose from. So, regardless of your goals and requirements, you can find a company that best suits your brand.
  • Read Google reviews:

    If the agency has Google reviews, it will tell you how satisfied their clients are with their business. A company with good ratings has a higher chance of fulfilling your SEO needs than one with low ratings.
  • Find a local agency:

    Many companies offer search engine optimization in Michigan, so you may want to consider an agency that best suits your location. A local agency will know the agency well and will be easier to meet with in person.
  • Visit each agency’s website:

    Study the specifics of the services they offer, how they operate, their years of experience, and their clientele. This will give you further insight into the company and if its mission and vision align with your goals.
  • Read success stories and reviews:

    Success stories point out the company's positive aspects, values, progress over time, and impact on the industry. They show you how the agency was able to help companies like yours. Pay attention to the details of reviews, such as what past clients were happy or unhappy with. You don’t want to work with a company that has dissatisfied past clients.
  • Contact the agency:

    Once you’ve determined which company you want to work with, you can send a request to the agency. Alternatively, you can simply click “Get Matched”, and we will find the best agency for you. Just fill out a form telling us your requirements and goals, and we will connect you with the right agencies. The most suitable agencies will get your brief and contact you within two days.

Congratulations, you’re now one step further to achieving your SEO dreams.

What Red Flags Should I Watch Out for When Hiring a Michigan SEO Company?

There are certain red flags to look out for when searching for the best search engine optimization company in Michigan to work with. These red flags can save you the hassle of dealing with an unworthy company.

  • They don’t offer SEO audits:

    An agency that won’t audit your existing SEO cannot accurately analyze your website performance and find areas for improvement. This means your online visibility will not improve, and your search engine rankings will be low. This defeats the purpose of paying for expert services.
  • They guarantee results:

    While an SEO agency aims to improve your online visibility, a company that promises to land your agency at the top of search engines within a specific timeframe is likely a ‘black hat’. Various factors determine a website’s ranking, and your competitor’s actions or changes on their websites cannot be predicted. Hence, a good SEO company should only focus on doing their best and not making empty promises.
  • They use black hat techniques:

    Black hat techniques in SEO refer to websites using private link networks, stuffing keywords in content, content cloaking, and blog comment spam, among others. These are unethical acts done to rank highly and can result in penalties from search engines. They can also cause significant damage to your brand. You should ensure the company you choose to work with is honest and willing to show you how they reached the desired outcome for your website.
  • They overemphasize link-building:

    While backlinks are important for driving traffic, some agencies focus more on cramming content with private links than on quality content. The ideal SEO company focuses on growing your business through keyword research, organic traffic, and engagement.
  • They use outdated or low-quality content:

    A reliable company should focus on the quality of the content uploaded on your website rather than the quantity. Old or poor content can harm your credibility as well as your traffic. Agencies should use current and high-quality content for your website.
  • They lack transparency:

    Any agency you hire should be able to give you a detailed insight into their actions and progress each month. You should avoid a company that isn’t willing to do this.
  • They don’t have case studies or testimonials:

    Having a track record of previous clients shows you what you’re getting into and allows you to determine if you want to work with the company. An agency that cannot show these may lack the experience and skill to deliver adequate results.
  • They lack clear, detailed reporting or analytics:

    Quality SEO agencies should offer clear regular reporting that demonstrates impact and ROI. Reports and analytics should track and display key metrics of success, such as traffic, ranking and conversions.

What Are the Key Success Metrics in Michigan SEO?

To measure the success of your SEO efforts, your Michigan SEO agency should track and report on the following metrics:

  • Organic traffic:

    This determines how much your online visibility has improved. It shows how much traffic you can direct to your website without clicking on paid ads. This proves that your inbound marketing strategy is working and reaching its target audience.
  • Keyword rankings:

    This refers to the position of your website for your search queries. If your website pops up on the first page of Google when readers search for a keyword, it means you have a high keyword ranking. This helps you determine what keywords are driving traffic to your website.
  • Click-Through Rate (CTR):

    This refers to the percentage of users who click on your web page or post after seeing it in search results. The higher your average CTR, the more successful your marketing strategy is.
  • Referring domains:

    These are the external websites that link to one or more pages on your website. They’re also known as linking domains and can lead traffic to your website if used properly. You should use relevant external websites and the right anchors to succeed.
  • Pages per session:

    This tells you the number of web pages a user views during a single session visit. It helps you understand your user engagement, site navigation, and how much time a user spends on the site.
  • Average session duration:

    This is how much time a user spends with each visit to your website. It can help you determine how engaging your website is, and can vary depending on the website industry.
  • Time on page:

    This refers to how much time a user spends on a specific web page before visiting another page. You’ll see how engaging and relevant a page is to the users.
  • Bounce rate:

    This is the number of visitors who only visit one page on your website before leaving without engaging with other pages or doing anything meaningful on the website.
  • Exit rate:

    Similar to bounce rate, exit rate refers to how often visitors leave your website or page without taking the desired action, even after visiting multiple pages.
  • Core Web Vitals:

    These are a collection of metrics that measure your website's load speed, interactivity, and visual stability. They measure real-time user experience and determine whether your website is user-friendly for your viewers.
  • Indexed pages:

    These are pages on a website that are deemed relevant by search crawlers, and are added to a search engine database. They are determined by the content's relevance and the quality of search phrases. High-quality pages on your website could quickly pop up on the SERPs for fast response to users.
  • Organic traffic conversions:

    This refers to the organic traffic that follows your call to action, such as downloading an app or buying a product.

What Questions Should I Ask Michigan SEO Companies Before Hiring One?

Before choosing a Michigan company to work with, there are certain questions you should ask to ensure you’re on the same page and they can satisfy your requirements. Here are some key questions:

Relevant Background

  • Have you worked with businesses in our industry before?
  • Can you provide case studies or examples from similar clients?
  • Does your team hold SEO-related certifications or accreditations?
  • How do you define and measure success in SEO?
  • What is your pricing model, and what are your payment terms?

Services and Processes

  • What specific SEO services do you offer, and do you provide complementary services like PPC or performance marketing?
  • How do you approach keyword research and how will you create an SEO strategy tailored to our business?
  • What is your methodology for link building, and how do you ensure the quality of backlinks?
  • How frequently will we receive reports, and what metrics or insights will they include?
  • Which tools and platforms do you use for SEO, and can we access them if needed?
  • How do you keep up with search engine algorithm updates and industry trends?

Project-Specific Questions

  • How will you tailor your SEO strategies to align with our business goals?
  • Which SEO tactics do you believe will be most effective for our brand, and why?
  • What is the expected timeline for seeing measurable results from your efforts?
  • Who will be managing our account, and what is their level of expertise?
  • How will you keep us updated on progress, and which communication channels will you use?
  • What role should we play to ensure the success of our SEO strategy?

From SEO audits and content marketing to local SEO and on-page optimization, you can find the ideal agency to build your brand from our extensive list of SEO companies in Michigan. Otherwise, you can use our “Get Matched” option to enjoy a stress-free connection with agencies.

Take your brand to the next level and choose your agency now.