Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going.
We work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility. Your brand ranks in blue links and shows up inside the answers ChatGPT, Gemini, Perplexity, and Copilot generate for your buyers' most important questions.
What we do We run six core disciplines under one roof: Generative Engine Optimisation (GEO), SEO, Digital PR & Citation Engineering, Content Marketing, Link Building, and Technical SEO. Every engagement is powered by EMintel, our proprietary AI intelligence platform that synthesises Ahrefs, Semrush, Google Search Console, and live LLM probe data into a single decision-making layer.
EMintel & Negative Space EMintel continuously crawls ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews to track where your brand is mentioned, cited, or missing entirely. When it detects a gap, a query your competitors are winning in AI-generated answers, it flags it as Negative Space and generates a citation-optimised content brief to close it. Built in-house, trained on three years of Earned Media client engagements.
Who we work with Our roster spans enterprise SaaS, finance, infrastructure, education, and retail, including Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, Camplify, and Fresha. The people you meet in the pitch are the people doing the work: 20+ senior specialists across SEO, GEO, content, links, and tech.
Testimonial
Fayaaz Hajiani, Director of Global Web Production (APAC & Japan)
"Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs. Exceptional expertise in SEO, high-quality content that consistently adheres to our brand guidelines. Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity. Incredibly reliable, they integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."